How to use Hashtags on Instagram
Instagram is a popular social media site, where people share photos and 1 minute long videos. It is becoming more popular with businesses, as it has more interaction and engagement than other social media sites. However, you need to get people to see your posts for them to interact. Using the right hashtags on Instagram is crucial to getting your pictures seen by the right people.
Watch my Facebook Live below where I talk about using Hashtags on Instagram, how to do hashtag research and how to decide which hashtags to use.
If you do a search for most popular hashtags on Google, the list will include some of these hashtags:
#love #me #cute #happy #beautiful #girl #like #summer #fun #smile #friends #fashion #food
#love is the top hashtag being used on 1,022,244,759 public posts (4/3/17), however the problem with using popular hashtags is that there are so many pictures with that hashtag and it is a mixture of pictures. It is actually better to use hashtags that are specific for your image and your business, they may be used on less posts but the people searching those hashtags are more likely to be your ideal clients.
When you are using hashtags don’t just think of words that are relevant to your image and business, do some hashtag research.
The best way to do hashtag research is within Instagram.
- choose a word
- click the magnifying glass (search button)
- type in your word into the search bar at the top
- click on TAGS between People and Places
- click on the suggested hashtag
Underneath the search bar there will be a related hashtags, which you might want to check out to see if they would be useful to use.
Then there will be 9 of the Top posts on Instagram that use that Hashtag, below those will be Most recent post and it will also tell you the number of public posts that have used this hashtag.
Always check what images are showing up for the hashtag before you start using it. For example if you had a business in Lincoln, you might automatically think of using #Lincoln. However, there are lots of posts relating to the American president, Abraham Lincoln and cars. It would be better to use #LincolnUK, although it is used on a lot less public posts, the pictures are relevant to Lincoln in Lincolnshire. Also if you search for #Lincolnshire versus #Lincs you will see more people use #Lincolnshire than #Lincs so if you want more people to see your posts it is better to use #Lincolnshire.
When you have done some hashtag research make sure you save a list of hashtags in a note on your phone, so they are easy to copy and paste into the description for your pictures on Instagram in the future.
How many hashtags should you use?
You can use 30 hashtags per picture on Instagram, however research into engagement and hashtags says that the optimum number of hashtags to use is between 5 to 11. See how many relevant hashtags you have found for your business and test which ones gain the best interaction. Then use those top hashtags in future posts. You should have a list of hashtags that are relevant to your business that you use on most of your posts and then some lists that relevant to different areas of your business, which are only relevant to certain posts.
I hope this blog post and Facebook Live video have helped you understand the basics of how to use Hashtags on Instagram. If you would like to learn more about how to use Instagram for your business then book me for a bespoke power hour or 2, where we can look at your business and products in more detail and develop a Instagram content strategy for your business. Email me at firstname.lastname@example.org to book a chat about working with me.