Can any business use Pinterest?

I love Pinterest

Pinterest is a great social media site to promote your business, it isn’t as frantic as other social media sites so what you share will remain searchable and visible for longer.  Pinterest is a brilliant tool for businesses that have good images of products, which can then be linked back to a site where the products can be purchased.  However, even businesses without products with pretty pictures can use it to build their brand identity and help prospective customers get a feel for the business.

For example, if you own a hotel or B and B you can create boards with pictures showing your venue, the food it serves and local attractions.

If on the other hand you are a Virtual Administrator then you have to get a bit more creative and have boards that show your personality.  You could have boards with useful blog posts, your office and how to be more organised.

Remember for Pinterest, like other social media sites, content is still king.  So if you want to be repinned you need to have fantastic pictures, which link to good content.  Some of the most repinned images are quotes and recipes.

What do you like to repin? Let me know in a comment below.

If you would like to learn more about Pinterest have a look at my Pinterest Passion Coaching package.

2 thoughts on “Can any business use Pinterest?

  1. Anna Seager

    I have pinned all my different product ranges in suitable categorized boards – such as boys nursery wall art, girls nursery wall art etc – and they are getting repinned like crazy! Pinterest is working great for Little Crab Designs – but then I guess I am selling products that lend themselves fantastically to the Pinterest platform – I urge everyone with a website to get to grips with it – plus – when I just checked my backlinks…guess what… loads now coming in from pinterest -which has to be good for SERPS rankings too 🙂

    1. admin Post author

      Thank you Anne for your comment. Yes Pinterest is good for SEO and page ranking as results for it appear in Search Engines. So ensure you describe your pins with related keywords.


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