Category Archives: Blogging

Top 3 tips for getting more views on YouTube videos

3 top tips for getting more YouTube views

Top 3 tips for getting more views on YouTube videos

I see many people spending their precious time creating great video content with valuable and useful information in but they are only getting a handful of views on YouTube.  This is usually due to them not understanding how YouTube works.

YouTube is the second largest search engine and it is owned by the biggest search engine, Google.  Google generates income from the adverts shown on YouTube, this means Google will prioritise YouTube videos over other video content.  However, Google search bots can only read words, they cannot read pictures or audio on video, what they do read is the words in titles and descriptions.

Top tip 1 is make sure you give your videos descriptive titles

Uploading a video without a good descriptive title will mean the people looking for a video that covers what you are talking about won’t find you easily and will find a competitor that has described their video well, and the chances are your video has the better content but it won’t get watched.

An example of a bad title Social Media Lincs Twitter Training Video 1, a better title would be How to tweet – Twitter Tutorial 2015, with the second video people know what they are going to get and it has longtail keywords in that people are likely to be searching for.  In this example I am also wanting to reach new people that don’t already know about my business, therefore there is no point putting the name of my business in the title.

Top tip 2 make your videos short and concise

In today’s fast paced world most people want to get the information they want quickly and they don’t want to wait for 2 minutes of waffle to get to the juicy information.  Therefore at the start of your video tell your audience what they will get, then go into the information, try to keep your videos between 3 -5 minutes long and finish with a call to action. For example subscribe to my channel or click the link in the description below to get my new freebie.

Another reason to keep videos short is that YouTube rank videos on the amount of the video that people watch, most people can give up 3 to 5 minutes of their time to learn what they want to know, so the more people that watch your video to the end the higher it will rank in search.

Top tip 3 share your videos on Social Media

Once you have created your video share it on social media and ask people to share it if they like it.  If you have a blog embed the video in a blog post, pin it on to one of your boards if you are on Pinterest and tweet about it.  Sharing the link on your Facebook page is a good idea but might not get you as many click throughs, as Facebook prefer to show people Facebook Live videos or native video (video that is uploaded directly to Facebook).

Try tips 1 and 3 on your existing YouTube videos and all 3 tips on any new videos you create and see the number of views increase.

There is a lot more that you can do to increase the visibility of your YouTube videos, which I haven’t covered here and YouTube doesn’t have the most obvious navigation for finding how to do things, so if you would like an expert to help you then please do get in touch for one to one training with me.

5 Simple Steps to Create Eye Catching Images for Social Media

5-simple-steps-to-create-eye-catching-images-for-social-media

Creating your own images for social media helps you stand out from the crowd, yes it takes more time and thought than just searching for a stock image to use,  however I guarantee the images you create will get better results than using a stock image, that lots of other businesses may have used.

With so much information being shared on social media using images to catch people’s eye and tell them what they are going to get if they stop to read your post or click to read more is essential.

Here are my top 5 tips for creating images that get you and your business noticed:

1) Make sure the image is relevant to your post

Using an image that doesn’t relate to your post will get the wrong person clicking through, while you ideal clients scroll past because they don’t slow down long enough to read the text.

using images in social media

In the image above, which picture is going to get the right people to read the article?  Having the wrong people click through to your website causes a higher bounce rate on your site, as someone clicks the link and then leaves your site quickly because the article isn’t relevant to them.

In the first image I might be trying to stand out by being different and quirky, using the picture of my son’s Lego Star Wars Millennium Falcon, hoping that people will get the build connection.  However being obvious gets the right people to click through or stop to read your post.

2) Add text to your image

Adding the blog title to an image will tell people what they are going to get if they stop to read your article.

adding text to images for social media

Now with the title text added to these 2 images the Lego Star Wars one is telling people what they get, so the click through rate and bounce rate will both improve.

3) Always add your website and business logo to images

Adding your website address and business logo to images is very important, as it builds brand awareness and if someone shares your image using a screenshot, people that see it will still be able to see your logo and website.

4) Optimise the sizes of your images for different social media sites

A square image will work on Facebook and Instagram, but it won’t look very good on Twitter and for Pinterest you want to create images that are portrait rather than landscape and for a blog post landscape works better than portrait.  This is why I use Canva.com to create images, as there are perfectly sized templates for different social media posts and headers.

square image optimised for Instagram

The above image has been designed to share on Instagram and Facebook.

5) Be consistent with colours and fonts

Being consistent with the colours and fonts you use in your images, will help people relate the image to your business.  I use the colours of blue, red and white in my images as these are the colours in my logo.  Using lots of different fonts in one image doesn’t look as good as only using 2 or 3 fonts.  If you aren’t sure about this have a look at images you like and count how many fonts they use.

There are lots of other details you can go into when creating images but these basics should help you create your own images for social media, quickly and easily.  I am not a graphic designer but these 5 tips have helped me create images for social media that people interact with.  I create all my own images for social media using a combination of stock images and my own photos taken using my mobile.

Do you create your own images for social media?

If you have found this useful then please share it with your colleagues and friends.

If you live in Lincolnshire I have a Creating images for Social Media masterclass on the 13th October, 6 – 8 pm at the Petwood Hotel, Woodhall Spa, email socialmedialincs@gmail.com to book a place.

Is your website mobile friendly?

Why does your website need to be mobile friendly?

In 2015 52.7% of the global mobile phone population accessed the internet from their mobile phone.  This figure is expected to grow to 61.2% in 2018.  Statistic from Statista.

On 21st April 2015 Google added whether a website is mobile friendly as a ranking signal, the reason for this is that Google wants to help its users to access quality websites and based on the statistic above accessing websites via a mobile is a significant demographic of its users.

If someone finds your website while accessing the internet on their smartphone, you want that person to be able to read and use the navigation of your website because if they can’t they will find a website that is easy to read and use on their mobile, and you will have lost a prospective customer.

How do I know if my site is mobile friendly?

Go to https://www.google.co.uk/webmasters/tools/mobile-friendly and add your webiste’s url to test whether your site is mobile friendly.

Google mobile friendly test

Here is what it will look like if your site is mobile friendly.

Mobile friendly site

This is what my site looks like on mobile.

Social Media Lincs Mobile friendly

However, here is what Google will tell you if your site isn’t mobile friendly.

Not mobile friendly

As you can see from the image above some of the problems with viewing a non mobile friendly website on your mobile are as follows:

  • Text being too small to read easily
  • Content wider than the screen so you have to scroll across
  • Navigation around the site can be difficult, if the menus don’t work well on mobile

These things affect the user experience on your site when it is being viewed on a mobile, so this may mean there is a great bounce rate when people are viewing via mobile than when they are viewing via a laptop.

A third of UK internet users see their smartphone as the most important device for going online, from a 2015 article on the Ofcom website

Checking whether your website is mobile friendly and make the changes it needs if it isn’t, could help your site be found on Google and for your clients and prospective clients to have a better experience when visiting your site via their mobile.

Do non-mobile friendly sites annoy you when you are using your smartphone?

Do you use images on Social Media and your Blog?

Using images on Social Media can help your posts be seen and help you to stand out.  Images are also crucial on your blog for both breaking up text and adding interest.

I use a selection of my own photos and stock images to create images with text on to use on Social Media and for blog post images.

Here are some of the images I have created.

It does not matter quote

The quote above was created using Pablo, using a stock image from the site.  You can also upload your own images to Pablo and add your own text.

Watch your thoughts quote

Above is a quote image I created using a stock image and Canva.com

The quote image below is a photo I took using my smart phone and then I have added the text using Canva.com

Do not go where the path leads quote

 

Learn to use Social Media graphic

This graphic was created using Canva and a stock image.

Do you create your images for your blog or do you use stock images?

What are your favourite tools for creating images?

How to create original images for your blog and Social Media

Do I really need to create original images for my business?

Do you want more engagement on your Social Media sites?

Do you want more people to visit your website or blog?

Then yes you need to create original visual content, which links to original written content.

5-simple-ways-to-create-shareable-images

Some call it the Pinterest effect, as since the imaged based Social Media site Pinterest has appeared and been so successful, other Social Media sites like Facebook and Twitter are now giving more prominence to images.  Or it could be that in this fast paced world we live in images are what draw our attention the most, whether it be a picture of a cute kitten or the northern lights.  As the saying goes “A picture paints a thousand words!” They also stand out in a sea of words.

“But I can’t afford a photographer and designer to create original images for me,” I hear you say, never fear there are quick and easy ways to create your own visual content.

1) The quote image

create quotes which are shareable imagesThe quickest and easiest way to make a quote image is to use quozio.com although the choice of font and background are limited.  To create a more original quote image either use your own photo or a stock photo and add a quote using PicMonkey or Canva.  Below is a quote I created using my own photo, make sure you add your web address and/or logo, so then if it is shared, people know the source or who created it.

Do not go where the path leads2) The Screenshot

The screenshot is great for how to blog posts and to show good examples of what you are talking about in a post, they can also be used to share testimonials.  They are very quick and easy to create you just need a screen capture tool on your toolbar.

Screenshot of new Twitter profile

3) Add the title of your blog post to a picture

Image-with-text-for-blog-postThis is a picture related to the blog post and by adding the title of the blog post, it tells the reader what to expect.  Therefore increasing the chance that people that are interested in the blog post will read and/or share the blog post.  This is also a great way to use a free stock image to create your own visual content.

4) Create a collage showing different products or different stages of a craft tutorial.

Facebook-header-collagePic Monkey is quick and easy for creating collages or Facebook header images, as is Picassa.  Above is an image I created for my Facebook header at Christmas using Pic Monkey.

5) Create a graphic to summarise key points of a blog post

How-to-be-a-Twitter-StarI used Canva.com to create this simple graphic.

I hope this post has inspired you to create your own visual content.

If you have found this post useful please share it on your favourite Social Media Site.

 

 

Why is it important to use images in your blog posts?

Meercats - using images in blog posts

Is it wrong to use cute animals like Meercats to promote your buisness?

If you read any basic article about starting your own blog, somewhere it will mention the importance of using images in your posts.  This post is not just about why you should use images in your blog posts but why you should use your own unique images rather than stock photos.  At present I have 2 blogs, Green and Natural Living and Social Media Lincs, I have always found it easier to use my own unique images in my Green and Natural Living blog as I take my camera with me when I am out and about, or I take my own photos of things I am sent to review.   However using your own images for a business advice or social media advice blog is harder but it is possible and there are reasons why you should use your own images.

  1. Social Media sites are becoming more image based so having an image or 2 in your blog post will make it look better when shared.
  2. Pinterest is a great way to generate traffic to your blog, as it is image based if your blog post doesn’t have quality images people won’t want to pin it.
  3. Using stock photos means that other people might also use the same image, so they don’t help your business stand out.
  4. Orginal images stand out on all Social Media channels and are more likely to be shared especially on Pinterest.
  5. Using your own images means you don’t ever have to worry about copyright.

With todays technology it is easy to get creative with images, using a digital camera and free software such as Picasa you can produce images with text on quite easily, as I have done above, as well as creating collages using different images.  Once you have mastered Picasa, you can also use it to create images to use with all your social media sites like your facebook cover pic and google header image, and even your blog header as I have done.  Here is a great video tutorial on how to use Picasa to design a Facebook Cover pic and here is a useful infographic – ultimate social media sizing cheat sheet by Lunametrics with all the dimensions of different parts of social media profiles.

If you don’t fancy doing this yourself why not contact Ali at Creative Hands Marketing for some help with designs work.

You can also create Wordles to use in blog posts like the one below that I did for a post about Pinterest or you could create your own infographics, although I haven’t done my own infographic yet.

I love Pinterest

Wordle about Pinterest

I hope this has been useful. For more links to informative blog posts and infographics follow my boards on Pinterest.  Please let me know if you get creative with images on your blog by leaving me a comment below.