Category Archives: Business Success

Twitter Basics for Beginners

Twitter Basics

Twitter Basics

I have written various posts about Twitter on this blog, therefore I thought it might be useful to link to them all in one post, so that you can find them easily.

My Twitter Basics include:

  • How to edit your Profile
  • How to Tweet
  • How to use lists
  • How to use Hashtags
  • How to grow your following

Twitter has significantly less monthly active users than Facebook,  313 million on Twitter versus 1.71 billion on Facebook.  However it is still a brilliant tool for business, if you know how it works and how to use it intelligently, to connect with the right people.  Twitter can be a very powerful tool in your Social Media Marketing.

Why it is important to complete your Twitter Profile

My first post about Twitter was back in October 2012 and was about why it is important to complete your profile, I have updated this with a YouTube video I did about how to edit your profile, which is the same video below.

How to Tweet

Here is video about How to Tweet

Twitter Lists

An underused function of Twitter is Lists, so here is my article about how to set up and use Twitter lists  Lists are great for organising who you follow and finding interesting content, it is never to soon to start using Twitter lists.

Hashtags on Twitter

Hashtags are important and useful to use on Twitter, however it is important that you know how to use them on Twitter, as it isn’t the same way as they are used on Instagram.  In my article on Hashtags I explain what hashtags are and how to use them correctly on Twitter. Read my post about how to use hashtags on Twitter here.

How to use Hashtags on Twitter

How to build an engaged Following

If you are tweeting great informative and entertaining Tweets you need them to be seen by people and for those people to share your tweets, so you it is important to follow people who are active on tweet and that are chatting and retweeting other people’s tweets.  In this article I explain how to build your following but not just by increasing your numbers but by increasing the number of followers that are more likely to interact with you and your tweets. My five top tips for building a following that interact with you

If you want to learn more strategies on how to use Twitter to promote your business then take a look at my 30 days to Twitter Success course or sign up for my newsletter to keep up to date with new developments in Social Media.

Top 3 tips for getting more views on YouTube videos

3 top tips for getting more YouTube views

Top 3 tips for getting more views on YouTube videos

I see many people spending their precious time creating great video content with valuable and useful information in but they are only getting a handful of views on YouTube.  This is usually due to them not understanding how YouTube works.

YouTube is the second largest search engine and it is owned by the biggest search engine, Google.  Google generates income from the adverts shown on YouTube, this means Google will prioritise YouTube videos over other video content.  However, Google search bots can only read words, they cannot read pictures or audio on video, what they do read is the words in titles and descriptions.

Top tip 1 is make sure you give your videos descriptive titles

Uploading a video without a good descriptive title will mean the people looking for a video that covers what you are talking about won’t find you easily and will find a competitor that has described their video well, and the chances are your video has the better content but it won’t get watched.

An example of a bad title Social Media Lincs Twitter Training Video 1, a better title would be How to tweet – Twitter Tutorial 2015, with the second video people know what they are going to get and it has longtail keywords in that people are likely to be searching for.  In this example I am also wanting to reach new people that don’t already know about my business, therefore there is no point putting the name of my business in the title.

Top tip 2 make your videos short and concise

In today’s fast paced world most people want to get the information they want quickly and they don’t want to wait for 2 minutes of waffle to get to the juicy information.  Therefore at the start of your video tell your audience what they will get, then go into the information, try to keep your videos between 3 -5 minutes long and finish with a call to action. For example subscribe to my channel or click the link in the description below to get my new freebie.

Another reason to keep videos short is that YouTube rank videos on the amount of the video that people watch, most people can give up 3 to 5 minutes of their time to learn what they want to know, so the more people that watch your video to the end the higher it will rank in search.

Top tip 3 share your videos on Social Media

Once you have created your video share it on social media and ask people to share it if they like it.  If you have a blog embed the video in a blog post, pin it on to one of your boards if you are on Pinterest and tweet about it.  Sharing the link on your Facebook page is a good idea but might not get you as many click throughs, as Facebook prefer to show people Facebook Live videos or native video (video that is uploaded directly to Facebook).

Try tips 1 and 3 on your existing YouTube videos and all 3 tips on any new videos you create and see the number of views increase.

There is a lot more that you can do to increase the visibility of your YouTube videos, which I haven’t covered here and YouTube doesn’t have the most obvious navigation for finding how to do things, so if you would like an expert to help you then please do get in touch for one to one training with me.

Why I love Lincolnshire

why I love Lincolnshire

I love living in Lincolnshire

I have lived in Lincolnshire most of my life, I had 3 years in Liverpool studying Zoology, which I loved and then returned to Lincolnshire.  I know the county well having spent most of my late teens and early twenties as a YFC member travelling around the county to sporting events, discos, meetings, public speaking competitions and balls.  From Brigg and Market Rasen in the North, to Spalding in the South, across to Wainfleet in the East and Caythorpe in the West, if there was an event on, members from Coningsby YFC would be there.

Lincolnshire is a large county and there is something for everyone.  I live on the edge of the Lincolnshire Fens, which are flat and consist of miles of fields of leeks, wheat, oilseed rape, cabbages and potatoes.  To some people the Fens aren’t as beautiful, as the undulating fields and country lanes of the Wolds, but I love the Fens, you can see for miles and you can’t beat a misty autumnal morning sunrise or a late summer sunset.  When I went to Uni many people didn’t know where Lincolnshire was, until I mentioned Skegness and then people knew where I was from.  Lincolnshire has beautiful long sandy beaches on the East coast, including the busy traditional seaside resorts like Cleethorpes, Mablethorpe & Skegness, however I prefer the quieter places like Sutton on Sea and Huttoft.  I also love Gibraltar Point Nature Reserve I spent a week doing some volunteering there when I left Uni, it is a great place to go for a walk and has a new modern cafe and visitor centre.

Cafe at Gibraltar Point

Cafe at Gibraltar Point

View from Cafe at Gibraltar Point

View from Cafe at Gibraltar Point, with stormy skies

I also love Hubbard’s Hills near Louth and Snipe Dales near Spilsby both are great places to go for a walk and I have many happy memories of taking my children for walks there.

Snipedales Lincolnshire

Snipedales, Lincolnshire

The county is full of history too.  In Lincoln there is the Cathedral and Castle, Museum of Lincolnshire life and the Collection, in the south near the beautiful Georgian town of Stamford, there is Burghley, a great Elizabethan house and to the west there is Belton House near Grantham.  Boston, although it tends to be known for negative things now, is a historic town with the beautiful and iconic Boston Stump.  In medieval times it was a busy port second only to London, but it is most well known for its connections with the Puritans in the early 1600’s who tried to leave England to go to America.

Belton House

Belton House

Another one of my favourite places is Woodhall Spa an Edwardian Spa resort, there is the Petwood Hotel,  Jubilee Park with its outdoor swimming pool and the Kinema in the Woods, a unique cinema.  I love going to the Kinema and have been going there to see films since I was a child.

I enjoy working with Lincolnshire businesses because they are so diverse and I get to travel around the beautiful county to work with them.  I work with charities that are working to make Lincolnshire a better place to live and who are supporting families in the county.  Then I work with food and drink producers to help them promote their produce in Lincolnshire and beyond, as well as working with tourism businesses, who are promoting all the fun and interesting things there are to do in the county.  I also work with other business women like myself that are building flexible businesses that fit around their children or other commitments that they have.  So if you are a Lincolnshire business and want to learn how to use Social Media to market and promote your business, please get in touch to discuss how I can work with you.

What do you love about Lincolnshire? Have you ever been to Lincolnshire for a holiday? Please leave a comment below.

5 Simple Steps to Create Eye Catching Images for Social Media

5-simple-steps-to-create-eye-catching-images-for-social-media

Creating your own images for social media helps you stand out from the crowd, yes it takes more time and thought than just searching for a stock image to use,  however I guarantee the images you create will get better results than using a stock image, that lots of other businesses may have used.

With so much information being shared on social media using images to catch people’s eye and tell them what they are going to get if they stop to read your post or click to read more is essential.

Here are my top 5 tips for creating images that get you and your business noticed:

1) Make sure the image is relevant to your post

Using an image that doesn’t relate to your post will get the wrong person clicking through, while you ideal clients scroll past because they don’t slow down long enough to read the text.

using images in social media

In the image above, which picture is going to get the right people to read the article?  Having the wrong people click through to your website causes a higher bounce rate on your site, as someone clicks the link and then leaves your site quickly because the article isn’t relevant to them.

In the first image I might be trying to stand out by being different and quirky, using the picture of my son’s Lego Star Wars Millennium Falcon, hoping that people will get the build connection.  However being obvious gets the right people to click through or stop to read your post.

2) Add text to your image

Adding the blog title to an image will tell people what they are going to get if they stop to read your article.

adding text to images for social media

Now with the title text added to these 2 images the Lego Star Wars one is telling people what they get, so the click through rate and bounce rate will both improve.

3) Always add your website and business logo to images

Adding your website address and business logo to images is very important, as it builds brand awareness and if someone shares your image using a screenshot, people that see it will still be able to see your logo and website.

4) Optimise the sizes of your images for different social media sites

A square image will work on Facebook and Instagram, but it won’t look very good on Twitter and for Pinterest you want to create images that are portrait rather than landscape and for a blog post landscape works better than portrait.  This is why I use Canva.com to create images, as there are perfectly sized templates for different social media posts and headers.

square image optimised for Instagram

The above image has been designed to share on Instagram and Facebook.

5) Be consistent with colours and fonts

Being consistent with the colours and fonts you use in your images, will help people relate the image to your business.  I use the colours of blue, red and white in my images as these are the colours in my logo.  Using lots of different fonts in one image doesn’t look as good as only using 2 or 3 fonts.  If you aren’t sure about this have a look at images you like and count how many fonts they use.

There are lots of other details you can go into when creating images but these basics should help you create your own images for social media, quickly and easily.  I am not a graphic designer but these 5 tips have helped me create images for social media that people interact with.  I create all my own images for social media using a combination of stock images and my own photos taken using my mobile.

Do you create your own images for social media?

If you have found this useful then please share it with your colleagues and friends.

If you live in Lincolnshire I have a Creating images for Social Media masterclass on the 13th October, 6 – 8 pm at the Petwood Hotel, Woodhall Spa, email socialmedialincs@gmail.com to book a place.

My 5 Top Tips for Building a Twitter Following that Interact with you

My 5 top tips for building a Twitter following that interact with you

Building an engaged followers on Twitter

 

What is the difference between engaged followers on Twitter and followers on Twitter?  It can be the difference between being successful and getting results or just having an account on Twitter.  Anyone can increase the number of followers they have on Twitter easily (just go and follow other accounts) without paying money for a 1,000 followers, never ever do this as it is a waste of money and can do more harm than good.  Engaged users will interact with you either by retweeting your tweets or having a conversation with you, this will get you and your tweets seen by more people.  Also if you are seen to be chatting with people on Twitter it is more likely that other people will start conversations with you.  So here are my 5 top tips for building an engaged Twitter Following.

1) Complete your Twitter profile

Completing your Twitter profile is very important, so important that I have written a separate blog post all about it, Twitter Basics Part 1 – Profile.  Your profile should have a picture that is same as on other social media sites and the written bio which is 160 characters should include keywords that people might search for when looking for your services.  A header image that is either relevant to your business or tells people more about your business helps you stand out.  You need to give people information so they can easily decide that you are someone interesting to follow or that they already know you.

2) Follow other Twitter users that are active on Twitter

Follow other active Twitter users that you find interesting and that engage with people on Twitter.  If you only follow accounts that broadcast on Twitter, it is unlikely that they will see your tweets never mind interact with you.

3) Start a conversation

Rather than just following someone, start a conversation with them either about something they mention in their profile or something that they have tweeted about.  For example I might start a conversation with someone, who like me, mentions in their profile they like Dr Who.  If the recent Dr Who series is running I might ask what they thought to the latest episode or if not I might ask something more general like who is their favourite Dr.  This shows I have read their bio and we have something in common.

4) Get involved in a local networking hour hashtag

Find your local county networking hour hashtag and start chatting to people that are also using the hashtag or find a hashtag that is relevant to your business like #weddinghour and get involved in the conversation.  Don’t just tweet promotional tweets about what you do but have conversations with people and retweet relevant tweets.  Always check the etiquette for the hashtag, telling people in a tweet that you are new to the networking hour and asking if there is anything you need to know is a good way to start.  Then follow people from the networking hour and follow back anyone that follows you.

5) Share great relevant content in your tweets

Sharing great relevant content will get people following you, as we all like to follow people that share great content especially if it is relevant to what we are interested in.  Share a mixture of your own content along with retweeting other “expert’s” content and business’s content that you think your followers will be interested in.

What makes you engage with other Twitter users?

If you found this post useful or want to know more about how I get great results with Twitter check out my 30 days to Twitter Success.

The Basics of an All-Star LinkedIn Profile

The basics of an All Star LinkedIn Profile

Basics of an All-Star LinkedIn Profile

LinkedIn is a great social media site for business people, especially if your ideal clients are business owners.  Some people think of LinkedIn as just an online CV but it is far more powerful than that, it can be used to connect and have conversations with the decision makers in businesses.  I use LinkedIn to connect with people I have met at networking events and stay in contact between networking events.  Also if you are an employee it can be a great way to find a new job.

To get LinkedIn to work for your business you need to have a great profile and have all the basics in place, so that when you send connection invitations and people look at your profile they see you as a professional and expert in your field, not someone who is just on LinkedIn.  You also need to use LinkedIn in the correct way, LinkedIn isn’t Facebook for business, the content you share on LinkedIn should be high quality and relevant to the field you work in.

Basics of a LinkedIn Profile

1) Photograph

This should be a recent professional head and shoulders photograph, not a selfie taken in the bathroom.  The photo should be an accurate representation of you now, so that when someone meets you they recognise you.  If you can’t afford a professional headshot then ask friends to see if any of them are good at taking pictures or ask at a local college to see if any of the students would be able to help.

Jackie Elton LinkedIn Profile

My profile with a recent professional head and shoulders picture and a Headline using keywords

2) Headline

The headline is very important and is 110 characters, this should tell people what you do and how you help your clients, owner/director at my business name is not the best use of those 110 characters.  Ensure you use keywords that your ideal clients will be searching for when looking for the services you offer.

3) Summary

The summary should expand on what you put in your headline and be used to tell people how you help your clients and what key skills and experience you have.  You can add images and video to your profile in the summary section to give more information and break up the text.

4) Experience

In the experience section list relevant positions and jobs starting out with your current business and then following on with previous jobs and companies that you have worked for. Under each position list key skills and achievements for that job, you can add images and video for each job as well.

Experience section on LinkedIn

5) Skills and endorsements

In this area you can list your main skills and your connections can then leave an endorsement for those skills they have experience of.  Some people leave endorsements for people in the hope that people will return the favour.  Although I think there is more significance in people giving you a recommendation, it still looks good if you have a number of endorsements from people, also by giving endorsements your picture will be seen as an endorsement on the profile of the person you endorsed.

Getting these 5 basic elements of your profile looking good will mean your profile will look professional when people visit it and people should want to connect with you.  If you want help developing your LinkedIn profile and creating a strategy to get leads from LinkedIn, please get in touch.

Networking groups in Lincolnshire

Networking Groups in Lincolnshire

Networking groups in Lincolnshire

Attending local networking events is one part of my marketing strategy, it is a great way to get known locally and find out about other local businesses.  Networking can be time consuming, so it is important that you get the most out of the time you spend at events and that you assess whether attending local networking events works for your business.

Here are my top tips for attending networking events and some of the networking events I attend regularly in Lincolnshire.

Networking hints and tips:

  • Be organised make sure you take a pen and business cards with you
  • Prepare your elevator pitch, work it so you can do it easily in 60 secs
  • If there is a delegate list take notes on the attendees when they do their elevator pitch so you have I idea of who you would like to chat with
  • Ask people open ended questions about their business and what they think of the event
  • Listen to people – use the time to find out about other people and their business
  • Follow up with people after the event, find them on LinkedIn or other social media sites and connect with them
  • Communicate with people between networking events
  • Organise to meet for a coffee and chat, with people that you think might be useful contacts

Networking events in Lincolnshire that I attend

Lincolnshire Chamber of Commerce local events

I have recently joined the Lincolnshire Chamber of Commerce and attend their local networking events, the Boston Chamber (Boston Business Club) have breakfast networking meetings every other month and different local businesses host the events.  The 2 Boston events that I have attended so far have been well attended with 20-30 people attending.  The next event is the 26th of May check the Lincolnshire Chamber of Commerce website for details of networking events in your area.

Boston Business Club Networking

Boston Business Club Networking at Boston Audi

Imps Premier Plus

Imps Premier Plus is a free networking event on the 2nd Wednesday of the month 6-8pm at Lincoln Football Ground, Sincil Bank.  The event includes a free buffet and drinks, there is a chance for everyone to do their elevator pitch and a Premier Plus member will give a 15-20 minute talk about their business.  At the last 2 events I attended there were 25-35 business people attending, the next meeting is on the 11th of May, email jakelongworth@lincolncityfootballclub.com for more information or to book on to the next event.

Imps Premier Plus Networking

Nick Hargreaves of Hargreaves First Aid Training at Imps Premier Plus Networking

Lincoln 777 networking

Lincoln 777 networking is another free networking event, however this is networking with a difference, hosted and organised by Russell Payne & Co, 70 minutes, 7 speakers, 7 topics. It is fast paced and very interesting.  The event is held quarterly in January, April, July and September at BG University, Lincoln and includes free danish pastry and hot drink, it is well attended with 30+ people in the room.  The only down side is you don’t get an opportunity to stand up and do an elevator pitch, so you need to be able to work the room and get to talk to as many people as possible before and after the speakers.  Check out lincoln777.co.uk for more details.

Lincs Connect Networking

Lincs Connect Networking is held on the first Friday of the month at 6pm at a lovely venue, the Petwood Hotel, it costs £5 and you buy your own drink at the bar.  The Lincs Connect meetings are an extension of the Twitter #LincsConnect, it is great for meeting people in person that you follow on Twitter.  This event is quite informal and very friendly, therefore if you are new to networking this is a good place to start, attendance varies between 10-15 so it is good for having more in depth conversations.  The next meeting is 6th May 6pm at the Petwood Hotel, Woodhall Spa.

Link 4 Growth

Link 4 Growth has free networking events all over the country, in Lincolnshire there are events at Weston near Spalding, Bourne and Crowland, there are also events just across the border in Peterborough.  These are great informal and friendly events, just buy yourself a drink and start chatting with people.  The events vary in size, I tend to go to the event at Wimberley Farm Cafe, Weston near Spalding, which has recently had about 20 or so attendees.  No delegate list or elevator pitch just chat with people.

There are other networking events in Lincolnshire but these are the ones that I attend, so feel happy commenting on, as I attend new events I will edit this post and add the details.

How easy is it to find your business online?

Do you ever check how easy your business is to find online?

One of the ways I market my business is attending a number of networking events, some networking events can be very busy and you don’t get an opportunity to talk to everyone, so I use the delegate list to find people online after the networking event or should I say I try to find people.  Some people and businesses are easier to find online than others, how easy is it for your prospective customers to find you and your business?

Where can people find you online?

  • Do you have a website?
  • Are you on LinkedIn?
  • Do you have a Facebook page?
  • Are you on Twitter?

Do your social media sites have the same version of your business name?  And is that likely to be what people are searching for?

For example my business name is Social Media Lincs, so my usernames on social media are either Social Media Lincs or SocialMediaLinc and I also use my name on my Twitter accounts, which means if someone can remember my name but not my business name they should still be able to find me.

Do you attend networking events? Do you follow up with people after these events? Or do you just wait to see them at the next networking event?

Connecting with businesses on social media after networking events can be a great way to stay in touch with people between events and to build relationships with other businesses.

Later this month I will be writing a blog post about how I use LinkedIn to connect with businesses after networking events.

 

What is Social Media Marketing ?

What is Social Media Marketing

What is Social Media Marketing?

When I searched for “What is Social Media Marketing?” in Google the first result I got was this definition from Wikipedia.org, which is a simple description of Social Media Marketing.  In this article I will tell you what I think Social Media Marketing is, the benefits of Social Media Marketing for your business, some common mistakes that some businesses make and how to avoid them.

What is Social Media Marketing?

I think this definition is part of the reason why more businesses don’t use social media marketing, as it seems to be saying that it is for businesses that have a website and are based online, I believe all businesses can use social media to increase awareness of their business from small independent shops in villages and towns to large businesses.

Social media marketing should be part of every business’s marketing strategy.  Social media should be a part of your marketing whether you have a website or not,  and for those businesses that don’t have a website, it is essential to have a good presence on social media so that people can find your business if they search online.

Social media marketing uses various different social media sites to promote your business and services to other businesses, existing clients and prospective customers via two way communication.  Social media marketing should not be used to just broadcast your promotional updates, special offers and buy now messages.  You need to be sharing quality content and information that is so useful or entertaining to your customers and ideal clients, that they share it on their favourite social media networks recommending your business or products to their friends, family and followers, thereby amplifying your marketing for you.

Benefits of Social Media Marketing

Here are some of the benefits to social media marketing:

  • You are in control of what content you share and in what format that goes out.  For example if you share some marketing content and the results for that content aren’t good, then you can change it and try something different, without having to wait till you can change an advert in a magazine or on the radio.
  • Social media marketing is one of the most affordable ways to market your business and products, if you learn how it works and how to do it well.
  • You can use social media marketing even if you don’t have a website.  In fact a well thought out Facebook business page can be used to provide some of the information you would have on a website such as opening times, contact details, address, products and services you provide etc.
  • Social media marketing is a great way to increase brand awareness and connect with other businesses and ideal clients.

Is your Social Media Marketing on track

Common mistakes businesses make with social media marketing:

  • They assume that just because their business isn’t on social media that nobody will be talking about their business on social media, big mistake.  People could be talking about your business, you just don’t know what they are saying, whether it is good or bad.
  • Businesses do not have a social media strategy, they don’t know what their goals are or what to measure to see if they are meeting those goals.
  • Being on the wrong social media site for their business
  • Being on lots of social media sites but not doing any of them well or strategically
  • Broadcasting their business message rather than having two way conversations with their followers
  • Automating everything and not ever being on social media
  • Sharing mediocre content rather than original top quality content that stands out
  • Having a social media strategy but not integrating it with the business’s main marketing plan

There are many other mistakes businesses make on social media but most mistakes can be avoided by getting appropriate training and having a social media marketing strategy in place.

If you would like to work with me to create a social media strategy for your business or you would like training on a certain social media site please get in touch via my contacts page.

 

How to use Social Media to promote your holiday accommodation

 

Social Media for tourist accommodation

Social Media is a great marketing tool for any tourism business, whether you are a B & B, Hotel, Self-catering let or tourist attraction.  It can save you money on your advertising budget and get better results, if done well with a strategy behind it.  Social Media can increase brand awareness, be used to add value for customers and prospective customers and helps your business stay in existing customers newsfeed, so that when they are planning their next holiday there you will be.

However, sometimes you are so busy working in your business that you haven’t got time to think about Social Media and it is just easier to continue paying for the adverts that you have always done, especially when everyone else is doing the same thing.  But with a little extra time and thought you can use Social Media to help your business stand out from the rest.

Therefore, I have written this article to get you thinking how you could use Social Media to promote your business to your ideal customers and get better results from the time you put in.

Social Media works best if it is fully integrated into all your other marketing activities, whether they are online or offline, make sure all your marketing material such as leaflets or adverts include follow us on Facebook, Twitter @….  Equally make sure that there are links (and they work) to your Social Media accounts on your website, on your email newsletters and at the bottom of the emails you send out.

Facebook Page

Use your Facebook page to tell people what is going on in the area.  Share information about things that are happening this week and weekend, for visitors who are staying with you, to give them ideas of what they could do during their stay.  Also share events that are happening in the future for people that are planning a holiday in the future.  As someone who uses Social Media to research and plan holidays, this is very valuable for prospective clients and if I came across a holiday let sharing this sort of information, that made my life easier and saved me time, I would be more likely to book my holiday with that place.

Here are some ideas of the sort of things that prospective customers would be interested in:

  • Places to eat
  • National Trust properties
  • English Heritage properties
  • Local attractions for children
  • Local Market days
  • Good places to go shopping
  • What’s on at the Cinema and the Theater
  • Things to do on a rainy day
  • Museums and galleries
  • Local shows and festivals
  • Swimming pools
  • Indoor play areas, ten pin bowling, laser quest
  • Local beaches
  • Nature reserves

Below is the type of Facebook update you might want to share.

Visit Lincoln Steak & Chips

Think of all the different types of leaflets that you might have available to visitors and see which ones of those have links to their Social Media.  Hopefully you will have an idea of the sort of things that your ideal visitors like, whether they are families with small children or older people without children, so you will be able to tailor the content to what they will be interested in.  If you aren’t sure what your ideal customers visit the area for, why not send a short questionnaire out to visitors that have stayed with you in the past.

You can follow other local attractions pages via your page so that you can easily and quickly share their content, you could also create a list of dates of certain annual events so you are sharing the right events in plenty of time.

Don’t forget to share content that is relevant to your establishment, such as the beautiful view from the bedroom window or pictures of the lovely homemade cake and cup of tea that is available on their arrival or the yummy breakfast full of local produce.

Twitter

Follow lots of local attractions, places to eat, local tourist accounts that share great content and retweet their tweets about what is going on locally.  Then sprinkle in your own tweets about the best places to shop or have a cream tea in your local area, again always think of how you can add value to existing and prospective visitors.  Also by retweeting other people’s content they may retweet your promotional tweets.

Pinterest

Pinterest is a site that is very good for any tourism related businesses, as there is nothing better when you are planning a holiday or weekend away to pin a few things to your places I want to go board, there to refer to when you are actually ready to book the holiday.  Pinterest is a site where you can organise and pin images from a website, so that you can refer back to them at a late time.  The site is very inspirational and aspirational and some people use it to organise things they want to do or own some day.  If an image is pinned properly, when you double click the image on Pinterest it will go straight to the page on the website it was pinned from.

If you have great images on your own website you could create a board all about your property, then have boards for places to eat locally, things to do, places to see etc.  Giving your clients an online brochure of things to do when they come and stay with you, similiar the image of the boards below.

Pinterest Boards Lincolnshire

Instagram

Instagram is great if you have the time and love taking pictures with your phone, Instagram posts gets lots of engagement via likes and comments but unlike Pinterest there is only one clickable link and that is in the person’s or business’ profile.  You can type links into a description but it won’t be clickable.  Also unlike other Social Media sites sharing other people’s post can’t be done within the app itself, you have to use a regram app and you have to have the permission of the other person to regram their pictures.  That said Instagram is great for increasing brand awareness and is great if your ideal customers are under 30.

I hope this article has given you some ideas on how you can use Social Media to promote your business and give your clients and prospective clients useful information about the local area.  If you would like to work with me either for training on a specific Social Media platform or to work on your Social Media strategy do get in touch or take a look at my Social Media Services page.  Also if you have found this post useful please do share it via your favourite Social Media site.