Category Archives: Marketing

How to use Hashtags on Instagram

How to use Hashtags on Instagram

How to use Hashtags on Instagram

Instagram is a popular social media site, where people share photos and 1 minute long videos.  It is becoming more popular with businesses, as it has more interaction and engagement than other social media sites.  However, you need to get people to see your posts for them to interact.  Using the right hashtags on Instagram is crucial to getting your pictures seen by the right people.

Watch my Facebook Live below where I talk about using Hashtags on Instagram, how to do hashtag research and how to decide which hashtags to use.

If you do a search for most popular hashtags on Google, the list will include some of these hashtags:

#love #me #cute #happy #beautiful #girl #like #summer #fun #smile #friends #fashion #food

#love is the top hashtag being used on 1,022,244,759 public posts (4/3/17), however the problem with using popular hashtags is that there are so many pictures with that hashtag and it is a mixture of pictures.  It is actually better to use hashtags that are specific for your image and your business, they may  be used on less posts but the people searching those hashtags are more likely to be your ideal clients.

Hashtag research

When you are using hashtags don’t just think of words that are relevant to your image and business, do some hashtag research.

The best way to do hashtag research is within Instagram.

  • choose a word
  • click the magnifying glass (search button)
  • type in your word into the search bar at the top
  • click on TAGS between People and Places
  • click on the suggested hashtag

Instagram Hashtag research

Underneath the search bar there will be a related hashtags, which you might want to check out to see if they would be useful to use.

Then there will be 9 of the Top posts on Instagram that use that Hashtag, below those will be Most recent post and it will also tell you the number of public posts that have used this hashtag.

Always check what images are showing up for the hashtag before you start using it.  For example if you had a business in Lincoln, you might automatically think of using #Lincoln.   However, there are lots of posts relating to the American president, Abraham Lincoln and cars. It would be better to use #LincolnUK, although it is used on a lot less public posts, the pictures are relevant to Lincoln in Lincolnshire.  Also if you search for #Lincolnshire versus #Lincs you will see more people use #Lincolnshire than #Lincs so if you want more people to see your posts it is better to use #Lincolnshire.

When you have done some hashtag research make sure you save a list of hashtags in a note on your phone, so they are easy to copy and paste into the description for your pictures on Instagram in the future.

How many hashtags should you use?

You can use 30 hashtags per picture on Instagram, however research into engagement and hashtags says that the optimum number of hashtags to use is between 5 to 11.  See how many relevant hashtags you have found for your business and test which ones gain the best interaction.  Then use those top hashtags in future posts.  You should have a list of hashtags that are relevant to your business that you use on most of your posts and then some lists that relevant to different areas of your business, which are only relevant to certain posts.

I hope this blog post and Facebook Live video have helped you understand the basics of how to use Hashtags on Instagram.  If you would like to learn more about how to use Instagram for your business then book me for a bespoke power hour or 2, where we can look at your business and products in more detail and develop a Instagram content strategy for your business. Email me at socialmedialincs@gmail.com to book a chat about working with me.

Top 3 tips for getting more views on YouTube videos

3 top tips for getting more YouTube views

Top 3 tips for getting more views on YouTube videos

I see many people spending their precious time creating great video content with valuable and useful information in but they are only getting a handful of views on YouTube.  This is usually due to them not understanding how YouTube works.

YouTube is the second largest search engine and it is owned by the biggest search engine, Google.  Google generates income from the adverts shown on YouTube, this means Google will prioritise YouTube videos over other video content.  However, Google search bots can only read words, they cannot read pictures or audio on video, what they do read is the words in titles and descriptions.

Top tip 1 is make sure you give your videos descriptive titles

Uploading a video without a good descriptive title will mean the people looking for a video that covers what you are talking about won’t find you easily and will find a competitor that has described their video well, and the chances are your video has the better content but it won’t get watched.

An example of a bad title Social Media Lincs Twitter Training Video 1, a better title would be How to tweet – Twitter Tutorial 2015, with the second video people know what they are going to get and it has longtail keywords in that people are likely to be searching for.  In this example I am also wanting to reach new people that don’t already know about my business, therefore there is no point putting the name of my business in the title.

Top tip 2 make your videos short and concise

In today’s fast paced world most people want to get the information they want quickly and they don’t want to wait for 2 minutes of waffle to get to the juicy information.  Therefore at the start of your video tell your audience what they will get, then go into the information, try to keep your videos between 3 -5 minutes long and finish with a call to action. For example subscribe to my channel or click the link in the description below to get my new freebie.

Another reason to keep videos short is that YouTube rank videos on the amount of the video that people watch, most people can give up 3 to 5 minutes of their time to learn what they want to know, so the more people that watch your video to the end the higher it will rank in search.

Top tip 3 share your videos on Social Media

Once you have created your video share it on social media and ask people to share it if they like it.  If you have a blog embed the video in a blog post, pin it on to one of your boards if you are on Pinterest and tweet about it.  Sharing the link on your Facebook page is a good idea but might not get you as many click throughs, as Facebook prefer to show people Facebook Live videos or native video (video that is uploaded directly to Facebook).

Try tips 1 and 3 on your existing YouTube videos and all 3 tips on any new videos you create and see the number of views increase.

There is a lot more that you can do to increase the visibility of your YouTube videos, which I haven’t covered here and YouTube doesn’t have the most obvious navigation for finding how to do things, so if you would like an expert to help you then please do get in touch for one to one training with me.

Why I love Lincolnshire

why I love Lincolnshire

I love living in Lincolnshire

I have lived in Lincolnshire most of my life, I had 3 years in Liverpool studying Zoology, which I loved and then returned to Lincolnshire.  I know the county well having spent most of my late teens and early twenties as a YFC member travelling around the county to sporting events, discos, meetings, public speaking competitions and balls.  From Brigg and Market Rasen in the North, to Spalding in the South, across to Wainfleet in the East and Caythorpe in the West, if there was an event on, members from Coningsby YFC would be there.

Lincolnshire is a large county and there is something for everyone.  I live on the edge of the Lincolnshire Fens, which are flat and consist of miles of fields of leeks, wheat, oilseed rape, cabbages and potatoes.  To some people the Fens aren’t as beautiful, as the undulating fields and country lanes of the Wolds, but I love the Fens, you can see for miles and you can’t beat a misty autumnal morning sunrise or a late summer sunset.  When I went to Uni many people didn’t know where Lincolnshire was, until I mentioned Skegness and then people knew where I was from.  Lincolnshire has beautiful long sandy beaches on the East coast, including the busy traditional seaside resorts like Cleethorpes, Mablethorpe & Skegness, however I prefer the quieter places like Sutton on Sea and Huttoft.  I also love Gibraltar Point Nature Reserve I spent a week doing some volunteering there when I left Uni, it is a great place to go for a walk and has a new modern cafe and visitor centre.

Cafe at Gibraltar Point

Cafe at Gibraltar Point

View from Cafe at Gibraltar Point

View from Cafe at Gibraltar Point, with stormy skies

I also love Hubbard’s Hills near Louth and Snipe Dales near Spilsby both are great places to go for a walk and I have many happy memories of taking my children for walks there.

Snipedales Lincolnshire

Snipedales, Lincolnshire

The county is full of history too.  In Lincoln there is the Cathedral and Castle, Museum of Lincolnshire life and the Collection, in the south near the beautiful Georgian town of Stamford, there is Burghley, a great Elizabethan house and to the west there is Belton House near Grantham.  Boston, although it tends to be known for negative things now, is a historic town with the beautiful and iconic Boston Stump.  In medieval times it was a busy port second only to London, but it is most well known for its connections with the Puritans in the early 1600’s who tried to leave England to go to America.

Belton House

Belton House

Another one of my favourite places is Woodhall Spa an Edwardian Spa resort, there is the Petwood Hotel,  Jubilee Park with its outdoor swimming pool and the Kinema in the Woods, a unique cinema.  I love going to the Kinema and have been going there to see films since I was a child.

I enjoy working with Lincolnshire businesses because they are so diverse and I get to travel around the beautiful county to work with them.  I work with charities that are working to make Lincolnshire a better place to live and who are supporting families in the county.  Then I work with food and drink producers to help them promote their produce in Lincolnshire and beyond, as well as working with tourism businesses, who are promoting all the fun and interesting things there are to do in the county.  I also work with other business women like myself that are building flexible businesses that fit around their children or other commitments that they have.  So if you are a Lincolnshire business and want to learn how to use Social Media to market and promote your business, please get in touch to discuss how I can work with you.

What do you love about Lincolnshire? Have you ever been to Lincolnshire for a holiday? Please leave a comment below.

Top 5 reasons for using Social Media Marketing to promote your local business

Are you using Social Media Marketing to promote your local business?

  • Do you have an independent shop or business on a high street of a town or village in the UK?
  • Do you want more people to come through the door of your shop or restaurant?
  • Do you have a business that serves local businesses?
  • Do you want an affordable way to market your business?

Lots of bricks and mortar businesses don’t have a good presence on social media and are missing a great way to get people to know about their business and to buy from them.  Whether it is because they think social media is only worth doing if you have a website or maybe they are too busy in their business to get the proper training.

There are many benefits of using social media marketing to promote your business, which I cover in another blog post What is Social Media Marketing? However, here are my top 5 reasons why your local business should be using social media marketing as part of your marketing strategy:

1) Social media helps you get found online

If you haven’t got a website then having good profiles on social media sites like Facebook and Twitter will help people find your business, when they search for businesses similar to yours online.  If you have a website you can use social media sites to direct traffic back to your website.  Also when people search for your business online your social media profiles will appear as well as your website.

2) Use a business Facebook Page as your main online presence

Following on from my first point, if you don’t have a website you can use a Facebook business page to provide information you might have on a website such as contact details, opening times, special events that you are hosting etc.  Although I would always advise people to have their own website as that is where you have control of what you want to achieve online.

3) Tell people what products you stock

A well thought out Facebook page with good quality images of the products you sell or services you provide will communicate to prospective clients what you do.

Recently I was going into local businesses doing a leaflet drop and telling business owners about my business.  In the village that I was doing the leaflet drop there was a small health food shop, that I often walked past thinking I must pop in there one day, when I have time.  When I popped into this health food shop to tell them about my business, I found out that they stocked products I usually bought online, because I hadn’t found any other local Health Food shops that stocked them.  If this shop had a Facebook page and had a logo in the window saying they were on Facebook, I would have followed their page and found this out a lot sooner.

4) Keep loyal customers up to date

Facebook and Twitter are great tools for keeping your business in the mind of loyal customers, as long as your content is high quality and relevant to your customers they will love seeing your updates appear in their timeline.

5) Allow loyal customers to recommend you to their friends

One of the biggest advantages of social media is that happy loyal customers can easily tell their friends and family about your great business and products.

Another bonus to using social media marketing for your business is that it is highly likely that your competitors might not be using social media yet.

However, before you set up a Facebook page and Twitter profile for your business, I would advice you to get some quality training from a social media consultant like myself, as training from an expert will help you get quicker results from your social media marketing.   Also working with a social media consultant to formulate a social media marketing strategy for your business will help you save time, enable you to measure how well your social media is performing and whether it is getting the results you want for your business.

I also help my clients to think how their clients might search for what their business provides and give ideas on what content those clients might find useful and engage with.

Are you a bricks and mortar business that gets good results with social media marketing?  If you are a hotel or B and B you might find my post about using social media to promote your holiday accommodation useful.

Networking groups in Lincolnshire

Networking Groups in Lincolnshire

Networking groups in Lincolnshire

Attending local networking events is one part of my marketing strategy, it is a great way to get known locally and find out about other local businesses.  Networking can be time consuming, so it is important that you get the most out of the time you spend at events and that you assess whether attending local networking events works for your business.

Here are my top tips for attending networking events and some of the networking events I attend regularly in Lincolnshire.

Networking hints and tips:

  • Be organised make sure you take a pen and business cards with you
  • Prepare your elevator pitch, work it so you can do it easily in 60 secs
  • If there is a delegate list take notes on the attendees when they do their elevator pitch so you have I idea of who you would like to chat with
  • Ask people open ended questions about their business and what they think of the event
  • Listen to people – use the time to find out about other people and their business
  • Follow up with people after the event, find them on LinkedIn or other social media sites and connect with them
  • Communicate with people between networking events
  • Organise to meet for a coffee and chat, with people that you think might be useful contacts

Networking events in Lincolnshire that I attend

Lincolnshire Chamber of Commerce local events

I have recently joined the Lincolnshire Chamber of Commerce and attend their local networking events, the Boston Chamber (Boston Business Club) have breakfast networking meetings every other month and different local businesses host the events.  The 2 Boston events that I have attended so far have been well attended with 20-30 people attending.  The next event is the 26th of May check the Lincolnshire Chamber of Commerce website for details of networking events in your area.

Boston Business Club Networking

Boston Business Club Networking at Boston Audi

Imps Premier Plus

Imps Premier Plus is a free networking event on the 2nd Wednesday of the month 6-8pm at Lincoln Football Ground, Sincil Bank.  The event includes a free buffet and drinks, there is a chance for everyone to do their elevator pitch and a Premier Plus member will give a 15-20 minute talk about their business.  At the last 2 events I attended there were 25-35 business people attending, the next meeting is on the 11th of May, email jakelongworth@lincolncityfootballclub.com for more information or to book on to the next event.

Imps Premier Plus Networking

Nick Hargreaves of Hargreaves First Aid Training at Imps Premier Plus Networking

Lincoln 777 networking

Lincoln 777 networking is another free networking event, however this is networking with a difference, hosted and organised by Russell Payne & Co, 70 minutes, 7 speakers, 7 topics. It is fast paced and very interesting.  The event is held quarterly in January, April, July and September at BG University, Lincoln and includes free danish pastry and hot drink, it is well attended with 30+ people in the room.  The only down side is you don’t get an opportunity to stand up and do an elevator pitch, so you need to be able to work the room and get to talk to as many people as possible before and after the speakers.  Check out lincoln777.co.uk for more details.

Lincs Connect Networking

Lincs Connect Networking is held on the first Friday of the month at 6pm at a lovely venue, the Petwood Hotel, it costs £5 and you buy your own drink at the bar.  The Lincs Connect meetings are an extension of the Twitter #LincsConnect, it is great for meeting people in person that you follow on Twitter.  This event is quite informal and very friendly, therefore if you are new to networking this is a good place to start, attendance varies between 10-15 so it is good for having more in depth conversations.  The next meeting is 6th May 6pm at the Petwood Hotel, Woodhall Spa.

Link 4 Growth

Link 4 Growth has free networking events all over the country, in Lincolnshire there are events at Weston near Spalding, Bourne and Crowland, there are also events just across the border in Peterborough.  These are great informal and friendly events, just buy yourself a drink and start chatting with people.  The events vary in size, I tend to go to the event at Wimberley Farm Cafe, Weston near Spalding, which has recently had about 20 or so attendees.  No delegate list or elevator pitch just chat with people.

There are other networking events in Lincolnshire but these are the ones that I attend, so feel happy commenting on, as I attend new events I will edit this post and add the details.

How to use Lists on Twitter

How to use Lists on Twitter

Twitter Lists are a great way to be more strategic on Twitter and have lots of different uses, however most people don’t know about them or how to use them.  It is never too early to start using Twitter lists, in fact the sooner you start using lists the better.

On Twitter I try to keep my following/follower ratio as close to 1:1 as I can, when you have been on Twitter for a while and are following lots of accounts, your Twitter feed can become quite cluttered with all the different tweets, so wouldn’t it be good if there was a way to filter that Twitter feed.  Well there is and that is where Twitter lists come in.

There are 2 types of lists, public and private:

  • Public lists can be seen by anyone, when you add an account to a list, that account will get a notification to tell them you have added them to a list and what the list is called.  Anyone can also subscribe to your public lists.
  • Private lists can only be seen by you and when you add an account to a private list, they will not get a notification saying they have been added to a private list.

Lists can be used to organise who you follow so you may have lists for different local areas or subjects or lists of experts that tweet great content.  Having a look at other people’s list can help find people to follow either local to you or that have similar interests to you.

How to Create Lists

How to Create Twitter Lists

Click on your Twitter picture next to the blue tweet button and then click lists.

Twitter Lists

If you click “Member of” you will see the lists that people have added you to.  The first 2 lists in the image below are Private lists as they have a padlock next to them.

How to use twitter lists

 

Now click Create new list.  A list can either be public so anyone can see who is on the list or private (it has a padlock next to it)

Create new list

Give your list a name and decide whether to make the list public or private, then save the list. To add accounts to your list, go to the profile of the account you want to add and click the cog next to the following button, then select Add or remove from lists and choose the list you want to add them to.

Adding an account to a list

If an account has any public lists you will see lists next to likes on their profile.  When using lists   you can either view the members of a list or the tweets by the people on the list.

It is useful once you have set up your lists, to get in the habit of adding accounts to specific lists when you follow them.

Unfortunately it is not possible to send a Direct Message or Tweet to all the people on a list, although I think this would be a very useful function.

Starting to use Lists on Twitter can help you save time and get more strategic, if you would like to find out how I can help you get better results with Twitter or other Social Media sites please get in touch.  Or you might be interested in my 30 days to Twitter Success course which you can find out more about in my Social Media Services section.

What is Social Media Marketing ?

What is Social Media Marketing

What is Social Media Marketing?

When I searched for “What is Social Media Marketing?” in Google the first result I got was this definition from Wikipedia.org, which is a simple description of Social Media Marketing.  In this article I will tell you what I think Social Media Marketing is, the benefits of Social Media Marketing for your business, some common mistakes that some businesses make and how to avoid them.

What is Social Media Marketing?

I think this definition is part of the reason why more businesses don’t use social media marketing, as it seems to be saying that it is for businesses that have a website and are based online, I believe all businesses can use social media to increase awareness of their business from small independent shops in villages and towns to large businesses.

Social media marketing should be part of every business’s marketing strategy.  Social media should be a part of your marketing whether you have a website or not,  and for those businesses that don’t have a website, it is essential to have a good presence on social media so that people can find your business if they search online.

Social media marketing uses various different social media sites to promote your business and services to other businesses, existing clients and prospective customers via two way communication.  Social media marketing should not be used to just broadcast your promotional updates, special offers and buy now messages.  You need to be sharing quality content and information that is so useful or entertaining to your customers and ideal clients, that they share it on their favourite social media networks recommending your business or products to their friends, family and followers, thereby amplifying your marketing for you.

Benefits of Social Media Marketing

Here are some of the benefits to social media marketing:

  • You are in control of what content you share and in what format that goes out.  For example if you share some marketing content and the results for that content aren’t good, then you can change it and try something different, without having to wait till you can change an advert in a magazine or on the radio.
  • Social media marketing is one of the most affordable ways to market your business and products, if you learn how it works and how to do it well.
  • You can use social media marketing even if you don’t have a website.  In fact a well thought out Facebook business page can be used to provide some of the information you would have on a website such as opening times, contact details, address, products and services you provide etc.
  • Social media marketing is a great way to increase brand awareness and connect with other businesses and ideal clients.

Is your Social Media Marketing on track

Common mistakes businesses make with social media marketing:

  • They assume that just because their business isn’t on social media that nobody will be talking about their business on social media, big mistake.  People could be talking about your business, you just don’t know what they are saying, whether it is good or bad.
  • Businesses do not have a social media strategy, they don’t know what their goals are or what to measure to see if they are meeting those goals.
  • Being on the wrong social media site for their business
  • Being on lots of social media sites but not doing any of them well or strategically
  • Broadcasting their business message rather than having two way conversations with their followers
  • Automating everything and not ever being on social media
  • Sharing mediocre content rather than original top quality content that stands out
  • Having a social media strategy but not integrating it with the business’s main marketing plan

There are many other mistakes businesses make on social media but most mistakes can be avoided by getting appropriate training and having a social media marketing strategy in place.

If you would like to work with me to create a social media strategy for your business or you would like training on a certain social media site please get in touch via my contacts page.

 

How to use Social Media to promote your holiday accommodation

 

Social Media for tourist accommodation

Social Media is a great marketing tool for any tourism business, whether you are a B & B, Hotel, Self-catering let or tourist attraction.  It can save you money on your advertising budget and get better results, if done well with a strategy behind it.  Social Media can increase brand awareness, be used to add value for customers and prospective customers and helps your business stay in existing customers newsfeed, so that when they are planning their next holiday there you will be.

However, sometimes you are so busy working in your business that you haven’t got time to think about Social Media and it is just easier to continue paying for the adverts that you have always done, especially when everyone else is doing the same thing.  But with a little extra time and thought you can use Social Media to help your business stand out from the rest.

Therefore, I have written this article to get you thinking how you could use Social Media to promote your business to your ideal customers and get better results from the time you put in.

Social Media works best if it is fully integrated into all your other marketing activities, whether they are online or offline, make sure all your marketing material such as leaflets or adverts include follow us on Facebook, Twitter @….  Equally make sure that there are links (and they work) to your Social Media accounts on your website, on your email newsletters and at the bottom of the emails you send out.

Facebook Page

Use your Facebook page to tell people what is going on in the area.  Share information about things that are happening this week and weekend, for visitors who are staying with you, to give them ideas of what they could do during their stay.  Also share events that are happening in the future for people that are planning a holiday in the future.  As someone who uses Social Media to research and plan holidays, this is very valuable for prospective clients and if I came across a holiday let sharing this sort of information, that made my life easier and saved me time, I would be more likely to book my holiday with that place.

Here are some ideas of the sort of things that prospective customers would be interested in:

  • Places to eat
  • National Trust properties
  • English Heritage properties
  • Local attractions for children
  • Local Market days
  • Good places to go shopping
  • What’s on at the Cinema and the Theater
  • Things to do on a rainy day
  • Museums and galleries
  • Local shows and festivals
  • Swimming pools
  • Indoor play areas, ten pin bowling, laser quest
  • Local beaches
  • Nature reserves

Below is the type of Facebook update you might want to share.

Visit Lincoln Steak & Chips

Think of all the different types of leaflets that you might have available to visitors and see which ones of those have links to their Social Media.  Hopefully you will have an idea of the sort of things that your ideal visitors like, whether they are families with small children or older people without children, so you will be able to tailor the content to what they will be interested in.  If you aren’t sure what your ideal customers visit the area for, why not send a short questionnaire out to visitors that have stayed with you in the past.

You can follow other local attractions pages via your page so that you can easily and quickly share their content, you could also create a list of dates of certain annual events so you are sharing the right events in plenty of time.

Don’t forget to share content that is relevant to your establishment, such as the beautiful view from the bedroom window or pictures of the lovely homemade cake and cup of tea that is available on their arrival or the yummy breakfast full of local produce.

Twitter

Follow lots of local attractions, places to eat, local tourist accounts that share great content and retweet their tweets about what is going on locally.  Then sprinkle in your own tweets about the best places to shop or have a cream tea in your local area, again always think of how you can add value to existing and prospective visitors.  Also by retweeting other people’s content they may retweet your promotional tweets.

Pinterest

Pinterest is a site that is very good for any tourism related businesses, as there is nothing better when you are planning a holiday or weekend away to pin a few things to your places I want to go board, there to refer to when you are actually ready to book the holiday.  Pinterest is a site where you can organise and pin images from a website, so that you can refer back to them at a late time.  The site is very inspirational and aspirational and some people use it to organise things they want to do or own some day.  If an image is pinned properly, when you double click the image on Pinterest it will go straight to the page on the website it was pinned from.

If you have great images on your own website you could create a board all about your property, then have boards for places to eat locally, things to do, places to see etc.  Giving your clients an online brochure of things to do when they come and stay with you, similiar the image of the boards below.

Pinterest Boards Lincolnshire

Instagram

Instagram is great if you have the time and love taking pictures with your phone, Instagram posts gets lots of engagement via likes and comments but unlike Pinterest there is only one clickable link and that is in the person’s or business’ profile.  You can type links into a description but it won’t be clickable.  Also unlike other Social Media sites sharing other people’s post can’t be done within the app itself, you have to use a regram app and you have to have the permission of the other person to regram their pictures.  That said Instagram is great for increasing brand awareness and is great if your ideal customers are under 30.

I hope this article has given you some ideas on how you can use Social Media to promote your business and give your clients and prospective clients useful information about the local area.  If you would like to work with me either for training on a specific Social Media platform or to work on your Social Media strategy do get in touch or take a look at my Social Media Services page.  Also if you have found this post useful please do share it via your favourite Social Media site.

30 days to Twitter Success

Social_Media_Lincs_Twitter_Profile

Is 30 days to Twitter Success right for you

  • You haven’t been on Twitter for long or haven’t even got an account then this course is ideal for you
  • You set up a Twitter account ages ago and haven’t really got to grips with how it works, the last time you logged on it had all changed so you logged out again
  • You have been on Twitter for a while, you have a couple of hundred followers and are following 1,000 accounts, you want to find out how to get people to follow you and how to get people retweeting what you tweet.
  • You have an account but don’t go in to Twitter, as your Facebook or Instagram account are linked to it and send updates to Twitter automatically
  • You are think about employing someone to manage Social Media for your business, find out how frequently they should post for you, the sort of content to share and to gauge whether Twitter is working well for your business

Still not sure that 30 days to Twitter Success is for you read on to find out what you will be learning about on the course

What you will learn on 30 days to Twitter Success

Week 1 – The Basics

  • Why completing your profile is important
  • The basic layout of Twitter – Home & Notifications
  • What is a tweet & How to Tweet
  • What to tweet & How to use bitly.com
  • Replying to Tweets & retweeting

Basic_Twitter_Tips_Profile

Week 2 – Building an engaged following

  • Who to follow & why
  • Follower/Following ratio
  • Numbers or engaged following
  • Using Lists
  • Using Hashtags
  • Search on Twitter

Week 3 – Rules of Engagement

  • How to engage successfully
  • Networking hours
  • Retweeting
  • Frequency of Tweeting
  • Direct Messages
  • Trending Topics

Week 4 – Advanced Techniques

  • Advanced Search
  • Twitter Analytics
  • Hootsuite, Tweetdeck, Buffer, Social Omph comparison
  • Scheduling Tweets
  • Creating and using images on Twitter
  • Useful Apps
  • Linking Social Media platforms

There is space in the course to add topics that people on the course want to cover or to spend extra time on a certain topic.

30_Days_Twitter_Sucess

All this for only £50 less than £2 per day




 

 

Twitter Tutorial – How to Tweet

Twitter for beginners – How to Tweet

Twitter is a great tool for marketing your business, however lots of businesses set up a Twitter account and then don’t learn how to use Twitter effectively.  If you haven’t used Twitter for a while, when you log back into your account it is highly likely that things have changed, so you need to re-learn how to do certain things.

In this short video I show you the different ways to write and send a Tweet.  I also give some advice on what to Tweet about, as people often say they don’t know what to tweet.

If you have found this video useful, then check out my 30 days to Twitter Success course that will help you spend less time on Twitter and get better results.