Top 3 tips for getting more views on YouTube videos
I see many people spending their precious time creating great video content with valuable and useful information in but they are only getting a handful of views on YouTube. This is usually due to them not understanding how YouTube works.
YouTube is the second largest search engine and it is owned by the biggest search engine, Google. Google generates income from the adverts shown on YouTube, this means Google will prioritise YouTube videos over other video content. However, Google search bots can only read words, they cannot read pictures or audio on video, what they do read is the words in titles and descriptions.
Top tip 1 is make sure you give your videos descriptive titles
Uploading a video without a good descriptive title will mean the people looking for a video that covers what you are talking about won’t find you easily and will find a competitor that has described their video well, and the chances are your video has the better content but it won’t get watched.
An example of a bad title Social Media Lincs Twitter Training Video 1, a better title would be How to tweet – Twitter Tutorial 2015, with the second video people know what they are going to get and it has longtail keywords in that people are likely to be searching for. In this example I am also wanting to reach new people that don’t already know about my business, therefore there is no point putting the name of my business in the title.
Top tip 2 make your videos short and concise
In today’s fast paced world most people want to get the information they want quickly and they don’t want to wait for 2 minutes of waffle to get to the juicy information. Therefore at the start of your video tell your audience what they will get, then go into the information, try to keep your videos between 3 -5 minutes long and finish with a call to action. For example subscribe to my channel or click the link in the description below to get my new freebie.
Another reason to keep videos short is that YouTube rank videos on the amount of the video that people watch, most people can give up 3 to 5 minutes of their time to learn what they want to know, so the more people that watch your video to the end the higher it will rank in search.
Top tip 3 share your videos on Social Media
Once you have created your video share it on social media and ask people to share it if they like it. If you have a blog embed the video in a blog post, pin it on to one of your boards if you are on Pinterest and tweet about it. Sharing the link on your Facebook page is a good idea but might not get you as many click throughs, as Facebook prefer to show people Facebook Live videos or native video (video that is uploaded directly to Facebook).
Try tips 1 and 3 on your existing YouTube videos and all 3 tips on any new videos you create and see the number of views increase.
There is a lot more that you can do to increase the visibility of your YouTube videos, which I haven’t covered here and YouTube doesn’t have the most obvious navigation for finding how to do things, so if you would like an expert to help you then please do get in touch for one to one training with me.