Social Media is a great marketing tool for any tourism business, whether you are a B & B, Hotel, Self-catering let or tourist attraction. It can save you money on your advertising budget and get better results, if done well with a strategy behind it. Social Media can increase brand awareness, be used to add value for customers and prospective customers and helps your business stay in existing customers newsfeed, so that when they are planning their next holiday there you will be.
However, sometimes you are so busy working in your business that you haven’t got time to think about Social Media and it is just easier to continue paying for the adverts that you have always done, especially when everyone else is doing the same thing. But with a little extra time and thought you can use Social Media to help your business stand out from the rest.
Therefore, I have written this article to get you thinking how you could use Social Media to promote your business to your ideal customers and get better results from the time you put in.
Social Media works best if it is fully integrated into all your other marketing activities, whether they are online or offline, make sure all your marketing material such as leaflets or adverts include follow us on Facebook, Twitter @…. Equally make sure that there are links (and they work) to your Social Media accounts on your website, on your email newsletters and at the bottom of the emails you send out.
Use your Facebook page to tell people what is going on in the area. Share information about things that are happening this week and weekend, for visitors who are staying with you, to give them ideas of what they could do during their stay. Also share events that are happening in the future for people that are planning a holiday in the future. As someone who uses Social Media to research and plan holidays, this is very valuable for prospective clients and if I came across a holiday let sharing this sort of information, that made my life easier and saved me time, I would be more likely to book my holiday with that place.
Here are some ideas of the sort of things that prospective customers would be interested in:
- Places to eat
- National Trust properties
- English Heritage properties
- Local attractions for children
- Local Market days
- Good places to go shopping
- What’s on at the Cinema and the Theater
- Things to do on a rainy day
- Museums and galleries
- Local shows and festivals
- Swimming pools
- Indoor play areas, ten pin bowling, laser quest
- Local beaches
- Nature reserves
Below is the type of Facebook update you might want to share.
Think of all the different types of leaflets that you might have available to visitors and see which ones of those have links to their Social Media. Hopefully you will have an idea of the sort of things that your ideal visitors like, whether they are families with small children or older people without children, so you will be able to tailor the content to what they will be interested in. If you aren’t sure what your ideal customers visit the area for, why not send a short questionnaire out to visitors that have stayed with you in the past.
You can follow other local attractions pages via your page so that you can easily and quickly share their content, you could also create a list of dates of certain annual events so you are sharing the right events in plenty of time.
Don’t forget to share content that is relevant to your establishment, such as the beautiful view from the bedroom window or pictures of the lovely homemade cake and cup of tea that is available on their arrival or the yummy breakfast full of local produce.
Follow lots of local attractions, places to eat, local tourist accounts that share great content and retweet their tweets about what is going on locally. Then sprinkle in your own tweets about the best places to shop or have a cream tea in your local area, again always think of how you can add value to existing and prospective visitors. Also by retweeting other people’s content they may retweet your promotional tweets.
Pinterest is a site that is very good for any tourism related businesses, as there is nothing better when you are planning a holiday or weekend away to pin a few things to your places I want to go board, there to refer to when you are actually ready to book the holiday. Pinterest is a site where you can organise and pin images from a website, so that you can refer back to them at a late time. The site is very inspirational and aspirational and some people use it to organise things they want to do or own some day. If an image is pinned properly, when you double click the image on Pinterest it will go straight to the page on the website it was pinned from.
If you have great images on your own website you could create a board all about your property, then have boards for places to eat locally, things to do, places to see etc. Giving your clients an online brochure of things to do when they come and stay with you, similiar the image of the boards below.
Instagram is great if you have the time and love taking pictures with your phone, Instagram posts gets lots of engagement via likes and comments but unlike Pinterest there is only one clickable link and that is in the person’s or business’ profile. You can type links into a description but it won’t be clickable. Also unlike other Social Media sites sharing other people’s post can’t be done within the app itself, you have to use a regram app and you have to have the permission of the other person to regram their pictures. That said Instagram is great for increasing brand awareness and is great if your ideal customers are under 30.
I hope this article has given you some ideas on how you can use Social Media to promote your business and give your clients and prospective clients useful information about the local area. If you would like to work with me either for training on a specific Social Media platform or to work on your Social Media strategy do get in touch or take a look at my Social Media Services page. Also if you have found this post useful please do share it via your favourite Social Media site.