Category Archives: Twitter

Twitter Basics for Beginners

Twitter Basics

Twitter Basics

I have written various posts about Twitter on this blog, therefore I thought it might be useful to link to them all in one post, so that you can find them easily.

My Twitter Basics include:

  • How to edit your Profile
  • How to Tweet
  • How to use lists
  • How to use Hashtags
  • How to grow your following

Twitter has significantly less monthly active users than Facebook,  313 million on Twitter versus 1.71 billion on Facebook.  However it is still a brilliant tool for business, if you know how it works and how to use it intelligently, to connect with the right people.  Twitter can be a very powerful tool in your Social Media Marketing.

Why it is important to complete your Twitter Profile

My first post about Twitter was back in October 2012 and was about why it is important to complete your profile, I have updated this with a YouTube video I did about how to edit your profile, which is the same video below.

How to Tweet

Here is video about How to Tweet

Twitter Lists

An underused function of Twitter is Lists, so here is my article about how to set up and use Twitter lists  Lists are great for organising who you follow and finding interesting content, it is never to soon to start using Twitter lists.

Hashtags on Twitter

Hashtags are important and useful to use on Twitter, however it is important that you know how to use them on Twitter, as it isn’t the same way as they are used on Instagram.  In my article on Hashtags I explain what hashtags are and how to use them correctly on Twitter. Read my post about how to use hashtags on Twitter here.

How to use Hashtags on Twitter

How to build an engaged Following

If you are tweeting great informative and entertaining Tweets you need them to be seen by people and for those people to share your tweets, so you it is important to follow people who are active on tweet and that are chatting and retweeting other people’s tweets.  In this article I explain how to build your following but not just by increasing your numbers but by increasing the number of followers that are more likely to interact with you and your tweets. My five top tips for building a following that interact with you

If you want to learn more strategies on how to use Twitter to promote your business then take a look at my 30 days to Twitter Success course or sign up for my newsletter to keep up to date with new developments in Social Media.

My 5 Top Tips for Building a Twitter Following that Interact with you

My 5 top tips for building a Twitter following that interact with you

Building an engaged followers on Twitter

 

What is the difference between engaged followers on Twitter and followers on Twitter?  It can be the difference between being successful and getting results or just having an account on Twitter.  Anyone can increase the number of followers they have on Twitter easily (just go and follow other accounts) without paying money for a 1,000 followers, never ever do this as it is a waste of money and can do more harm than good.  Engaged users will interact with you either by retweeting your tweets or having a conversation with you, this will get you and your tweets seen by more people.  Also if you are seen to be chatting with people on Twitter it is more likely that other people will start conversations with you.  So here are my 5 top tips for building an engaged Twitter Following.

1) Complete your Twitter profile

Completing your Twitter profile is very important, so important that I have written a separate blog post all about it, Twitter Basics Part 1 – Profile.  Your profile should have a picture that is same as on other social media sites and the written bio which is 160 characters should include keywords that people might search for when looking for your services.  A header image that is either relevant to your business or tells people more about your business helps you stand out.  You need to give people information so they can easily decide that you are someone interesting to follow or that they already know you.

2) Follow other Twitter users that are active on Twitter

Follow other active Twitter users that you find interesting and that engage with people on Twitter.  If you only follow accounts that broadcast on Twitter, it is unlikely that they will see your tweets never mind interact with you.

3) Start a conversation

Rather than just following someone, start a conversation with them either about something they mention in their profile or something that they have tweeted about.  For example I might start a conversation with someone, who like me, mentions in their profile they like Dr Who.  If the recent Dr Who series is running I might ask what they thought to the latest episode or if not I might ask something more general like who is their favourite Dr.  This shows I have read their bio and we have something in common.

4) Get involved in a local networking hour hashtag

Find your local county networking hour hashtag and start chatting to people that are also using the hashtag or find a hashtag that is relevant to your business like #weddinghour and get involved in the conversation.  Don’t just tweet promotional tweets about what you do but have conversations with people and retweet relevant tweets.  Always check the etiquette for the hashtag, telling people in a tweet that you are new to the networking hour and asking if there is anything you need to know is a good way to start.  Then follow people from the networking hour and follow back anyone that follows you.

5) Share great relevant content in your tweets

Sharing great relevant content will get people following you, as we all like to follow people that share great content especially if it is relevant to what we are interested in.  Share a mixture of your own content along with retweeting other “expert’s” content and business’s content that you think your followers will be interested in.

What makes you engage with other Twitter users?

If you found this post useful or want to know more about how I get great results with Twitter check out my 30 days to Twitter Success.

How to use Lists on Twitter

How to use Lists on Twitter

Twitter Lists are a great way to be more strategic on Twitter and have lots of different uses, however most people don’t know about them or how to use them.  It is never too early to start using Twitter lists, in fact the sooner you start using lists the better.

On Twitter I try to keep my following/follower ratio as close to 1:1 as I can, when you have been on Twitter for a while and are following lots of accounts, your Twitter feed can become quite cluttered with all the different tweets, so wouldn’t it be good if there was a way to filter that Twitter feed.  Well there is and that is where Twitter lists come in.

There are 2 types of lists, public and private:

  • Public lists can be seen by anyone, when you add an account to a list, that account will get a notification to tell them you have added them to a list and what the list is called.  Anyone can also subscribe to your public lists.
  • Private lists can only be seen by you and when you add an account to a private list, they will not get a notification saying they have been added to a private list.

Lists can be used to organise who you follow so you may have lists for different local areas or subjects or lists of experts that tweet great content.  Having a look at other people’s list can help find people to follow either local to you or that have similar interests to you.

How to Create Lists

How to Create Twitter Lists

Click on your Twitter picture next to the blue tweet button and then click lists.

Twitter Lists

If you click “Member of” you will see the lists that people have added you to.  The first 2 lists in the image below are Private lists as they have a padlock next to them.

How to use twitter lists

 

Now click Create new list.  A list can either be public so anyone can see who is on the list or private (it has a padlock next to it)

Create new list

Give your list a name and decide whether to make the list public or private, then save the list. To add accounts to your list, go to the profile of the account you want to add and click the cog next to the following button, then select Add or remove from lists and choose the list you want to add them to.

Adding an account to a list

If an account has any public lists you will see lists next to likes on their profile.  When using lists   you can either view the members of a list or the tweets by the people on the list.

It is useful once you have set up your lists, to get in the habit of adding accounts to specific lists when you follow them.

Unfortunately it is not possible to send a Direct Message or Tweet to all the people on a list, although I think this would be a very useful function.

Starting to use Lists on Twitter can help you save time and get more strategic, if you would like to find out how I can help you get better results with Twitter or other Social Media sites please get in touch.  Or you might be interested in my 30 days to Twitter Success course which you can find out more about in my Social Media Services section.

How to use Social Media to promote your holiday accommodation

 

Social Media for tourist accommodation

Social Media is a great marketing tool for any tourism business, whether you are a B & B, Hotel, Self-catering let or tourist attraction.  It can save you money on your advertising budget and get better results, if done well with a strategy behind it.  Social Media can increase brand awareness, be used to add value for customers and prospective customers and helps your business stay in existing customers newsfeed, so that when they are planning their next holiday there you will be.

However, sometimes you are so busy working in your business that you haven’t got time to think about Social Media and it is just easier to continue paying for the adverts that you have always done, especially when everyone else is doing the same thing.  But with a little extra time and thought you can use Social Media to help your business stand out from the rest.

Therefore, I have written this article to get you thinking how you could use Social Media to promote your business to your ideal customers and get better results from the time you put in.

Social Media works best if it is fully integrated into all your other marketing activities, whether they are online or offline, make sure all your marketing material such as leaflets or adverts include follow us on Facebook, Twitter @….  Equally make sure that there are links (and they work) to your Social Media accounts on your website, on your email newsletters and at the bottom of the emails you send out.

Facebook Page

Use your Facebook page to tell people what is going on in the area.  Share information about things that are happening this week and weekend, for visitors who are staying with you, to give them ideas of what they could do during their stay.  Also share events that are happening in the future for people that are planning a holiday in the future.  As someone who uses Social Media to research and plan holidays, this is very valuable for prospective clients and if I came across a holiday let sharing this sort of information, that made my life easier and saved me time, I would be more likely to book my holiday with that place.

Here are some ideas of the sort of things that prospective customers would be interested in:

  • Places to eat
  • National Trust properties
  • English Heritage properties
  • Local attractions for children
  • Local Market days
  • Good places to go shopping
  • What’s on at the Cinema and the Theater
  • Things to do on a rainy day
  • Museums and galleries
  • Local shows and festivals
  • Swimming pools
  • Indoor play areas, ten pin bowling, laser quest
  • Local beaches
  • Nature reserves

Below is the type of Facebook update you might want to share.

Visit Lincoln Steak & Chips

Think of all the different types of leaflets that you might have available to visitors and see which ones of those have links to their Social Media.  Hopefully you will have an idea of the sort of things that your ideal visitors like, whether they are families with small children or older people without children, so you will be able to tailor the content to what they will be interested in.  If you aren’t sure what your ideal customers visit the area for, why not send a short questionnaire out to visitors that have stayed with you in the past.

You can follow other local attractions pages via your page so that you can easily and quickly share their content, you could also create a list of dates of certain annual events so you are sharing the right events in plenty of time.

Don’t forget to share content that is relevant to your establishment, such as the beautiful view from the bedroom window or pictures of the lovely homemade cake and cup of tea that is available on their arrival or the yummy breakfast full of local produce.

Twitter

Follow lots of local attractions, places to eat, local tourist accounts that share great content and retweet their tweets about what is going on locally.  Then sprinkle in your own tweets about the best places to shop or have a cream tea in your local area, again always think of how you can add value to existing and prospective visitors.  Also by retweeting other people’s content they may retweet your promotional tweets.

Pinterest

Pinterest is a site that is very good for any tourism related businesses, as there is nothing better when you are planning a holiday or weekend away to pin a few things to your places I want to go board, there to refer to when you are actually ready to book the holiday.  Pinterest is a site where you can organise and pin images from a website, so that you can refer back to them at a late time.  The site is very inspirational and aspirational and some people use it to organise things they want to do or own some day.  If an image is pinned properly, when you double click the image on Pinterest it will go straight to the page on the website it was pinned from.

If you have great images on your own website you could create a board all about your property, then have boards for places to eat locally, things to do, places to see etc.  Giving your clients an online brochure of things to do when they come and stay with you, similiar the image of the boards below.

Pinterest Boards Lincolnshire

Instagram

Instagram is great if you have the time and love taking pictures with your phone, Instagram posts gets lots of engagement via likes and comments but unlike Pinterest there is only one clickable link and that is in the person’s or business’ profile.  You can type links into a description but it won’t be clickable.  Also unlike other Social Media sites sharing other people’s post can’t be done within the app itself, you have to use a regram app and you have to have the permission of the other person to regram their pictures.  That said Instagram is great for increasing brand awareness and is great if your ideal customers are under 30.

I hope this article has given you some ideas on how you can use Social Media to promote your business and give your clients and prospective clients useful information about the local area.  If you would like to work with me either for training on a specific Social Media platform or to work on your Social Media strategy do get in touch or take a look at my Social Media Services page.  Also if you have found this post useful please do share it via your favourite Social Media site.

30 days to Twitter Success

Social_Media_Lincs_Twitter_Profile

Is 30 days to Twitter Success right for you

  • You haven’t been on Twitter for long or haven’t even got an account then this course is ideal for you
  • You set up a Twitter account ages ago and haven’t really got to grips with how it works, the last time you logged on it had all changed so you logged out again
  • You have been on Twitter for a while, you have a couple of hundred followers and are following 1,000 accounts, you want to find out how to get people to follow you and how to get people retweeting what you tweet.
  • You have an account but don’t go in to Twitter, as your Facebook or Instagram account are linked to it and send updates to Twitter automatically
  • You are think about employing someone to manage Social Media for your business, find out how frequently they should post for you, the sort of content to share and to gauge whether Twitter is working well for your business

Still not sure that 30 days to Twitter Success is for you read on to find out what you will be learning about on the course

What you will learn on 30 days to Twitter Success

Week 1 – The Basics

  • Why completing your profile is important
  • The basic layout of Twitter – Home & Notifications
  • What is a tweet & How to Tweet
  • What to tweet & How to use bitly.com
  • Replying to Tweets & retweeting

Basic_Twitter_Tips_Profile

Week 2 – Building an engaged following

  • Who to follow & why
  • Follower/Following ratio
  • Numbers or engaged following
  • Using Lists
  • Using Hashtags
  • Search on Twitter

Week 3 – Rules of Engagement

  • How to engage successfully
  • Networking hours
  • Retweeting
  • Frequency of Tweeting
  • Direct Messages
  • Trending Topics

Week 4 – Advanced Techniques

  • Advanced Search
  • Twitter Analytics
  • Hootsuite, Tweetdeck, Buffer, Social Omph comparison
  • Scheduling Tweets
  • Creating and using images on Twitter
  • Useful Apps
  • Linking Social Media platforms

There is space in the course to add topics that people on the course want to cover or to spend extra time on a certain topic.

30_Days_Twitter_Sucess

All this for only £50 less than £2 per day




 

 

Twitter Tutorial – How to Tweet

Twitter for beginners – How to Tweet

Twitter is a great tool for marketing your business, however lots of businesses set up a Twitter account and then don’t learn how to use Twitter effectively.  If you haven’t used Twitter for a while, when you log back into your account it is highly likely that things have changed, so you need to re-learn how to do certain things.

In this short video I show you the different ways to write and send a Tweet.  I also give some advice on what to Tweet about, as people often say they don’t know what to tweet.

If you have found this video useful, then check out my 30 days to Twitter Success course that will help you spend less time on Twitter and get better results.

What is a Hashtag & how to use them on Twitter?

How to use Hashtags on Twitter

What is a Hashtag?

If you search “What is a Hashtag?” on Google this is what you get

hashtag
ˈhaʃtaɡ/
noun
  1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
    “spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

In simple terms this is what a Hashtag is but where people get confused is that you can use Hashtags in different ways.

Using the # (hash) sign to tag a word started out on Twitter in 2007 and was actually suggested by a Twitter user Chris Messina as a way to group tweets, it took a while to take off but now hashtags are all over Twitter and other Social Media Sites too.

Hashtags are basically a word or words that have the # sign at the start, they are often used for networking hours and chats so that people involved in the conversations can see what other people also taking part in the hour are tweeting about.  Here in Lincolnshire 2 popular hashtags are #LincsHour on a Monday evening between 8-9pm and #LincsConnect which can be used anytime.  Notice there is no space between the words, this is significant as if you use a space the only word that is tagged is the first word, so both hashtags would be #Lincs Hour rather than #LincsHour and #Lincs Connect rather than #LincsConnect.  If you put a hashtag into the search box on Twitter then a selection of Tweets with that hashtag in will be shown to you.

Searching a hashtag

How to use Hashtags?

As mentioned Hashtags are used for grouping tweets on networking hours, they are also used by TV programmes to encourage viewers to tweet while watching such as #SCD for Strictly Come Dancing or #TheVoice or whatever TV programmes you are interested in.

Hashtags can be used for events such as conferences, where a hashtag will be used to promote the event before it takes place and then also during the event by speakers, exhibitors and attendees.

Current affairs also have hashtags associated with them as this is something that people are interested in following and tweeting about.

You can create your own Hashtag just make sure it isn’t being used by anyone else, however if you are just starting out using Hashtags it makes more sense to use existing popular tags in your business or location.

Don’t over use Hashtags in a tweet, 2 hashtags per tweet is enough.

If you would like to read more about How to use Hashtags check out Mashable’s post

Popular Hashtags you might see

#FF or #FollowFriday I think this was the first hashtag I came across, the idea is you give a shoutout to people you think are worth following.

#LincsConnect This is for Lincolnshire people, businesses and charities and the idea is that people using it retweet other people’s tweets to help promote each other.

#SBS stands for Small Business Sunday and is a competition run by Theo Paphitis between 5pm-7.30pm on a Sunday, where businesses can tweet @TheoPaphitis using #SBS and describe their business, in the hope of being pick as one of the lucky 6 who get retweeted that week by Theo.  However searching for this hashtag will also give results for SBSnews.

What Hashtags do you use regularly and would recommend to other people?

Want to learn more about how to use Twitter to promote your business, then take a look at my 30 days to Twitter Success course

What do your Tweets say about your business?

What-do-your-tweets-say-about-your-business

Do you ever take a look at your Twitter feed?

Often when you are running a business you are so busy tweeting, you forget to check what your Twitter feed looks like to your ideal clients.  You might come across someone else’s profile and think they do too much retweeting or promotional tweeting but when was the last time you went to the Me section on Twitter and checked what your series of Tweets look like.

Is it balanced?

Is there a mix of retweets, promotional tweets (about your business), engaging tweets (where you are offering help or replying to tweets) or is there more of one type of tweet than another?

Check that you aren’t making these mistakes:

Too many promotional tweets

People don’t like to be constantly sold to on Social Media, share other people’s content that will be of interest to your ideal clients.

Too many Retweets

You share lots of great information as retweets but your own tweets get lost or you forget to tweet about your business.  If someone retweets something of mine I like to repay the favour and retweet something of theirs, but sometimes this is difficult if an account Retweets lots.

Boring or irrelevant tweets

Are you tweeting boring tweets because you can’t think of anything to tweet?  Do you feel the need to tweet what you had for breakfast?  Are your tweets relevant to your ideal clients?  Or are you tweeting to much personal information?  Think about what value your tweet gives to a prospective customer.

Being unprofessional or too negative

Do you make comments about a terrible demanding client that has annoyed you?  Are your tweets too negative?  Do you moan about your personal life on Twitter?

These are some things that might affect how people perceive you and your business via your tweets, however you need to decide what is appropriate for you, as a business person, to share.  It might be that you have a following built around a grumpy persona who complains about different things.  Or that you are a mummy blogger who writes about post natal depression or a particular disease you suffer from.  However, it is generally a good idea not to share anything you wouldn’t be happy sharing if you were at a networking event.

I hope you found this useful, if so please share it or pin it.  If you would like some training on how to use Social Media more effectively or help on producing a Social Media Strategy then get in touch.

 

 

Online and in person Networking in Lincolnshire with Lincs Connect

Networking with Lincs Connect

LincsConnect-Twitter

When you are starting out on Twitter it is sometimes difficult to get going with it, especially if you aren’t getting anyone retweeting your tweets or chatting with you.  Finding a local Twitter networking group with other local businesses and people to tweet with is very useful.  Networking hours are good but can sometimes be full of self promoting automated tweets rather than people chatting and retweeting.  Also it maybe difficult to attend if the hour clashes with other commitments, so using a hashtag such as #LincsConnect, which is 24/7 is a great alternative.

Lincs Connect started out on Twitter and the idea is to follow @LincsConnect then use #LincsConnect in your tweets and some people will retweet your tweets.  If you retweet other peoples tweets with #LincsConnect in then you are more likely to get retweets and people are more likely to chat with you.  Below you can see that these tweets have been retweeted.

LincsConnect-TweetsLincs Connect has now expanded and has a monthly networking meeting at the Petwood Hotel, Woodhall Spa, usually on the first Friday of the month from 5.30pm.  However this month it is on the 11th of July at The Petwood 5.30pm onwards.  It is a really friendly group and helps you get to know the people behind the Twitter names and build relationships with those people.  It is also good fun and we have a laugh.

There is a great mix of people that attend and support Lincs Connect from small businesses like myself, to volunteers from various Lincolnshire charities, crafters and bloggers.  Some people have lots of followers on Twitter and some are fairly new to Twitter.  So here is a bit more about some of the great tweeters that attend:

Mandarin-Leisure

Mandarin Leisure

 

@MANDARINLEISURE Martin knows a lot of people and is a great supporter of Lincs Connect regularly attending the meetings and retweeting people’s tweets.

Maple-Tree-Cottage-Southrey

Maple Tree Cottage Southrey

 

 

 

 

The lovely Ann @SouthreyCottage is a keen gardener and tweets about what is going on around Lincoln.

 

Lives-HQ-Lincolnshire

Lives HQ

 

 

@LivesHQ regularly attends the Lincs Connect meetings if he isn’t busy around the county saving lives.

Aggie-Moore-Twitter

 

 

 

@AggieMoore is a very busy lady also tweeting for @WoodhallSpaShow, a keen photographer and baker of yummy cakes, regular #LincsConnect & #clubhectare tweeter

 

The-Manor-House-B&B

 

 

@themanorhousebb Christ is a generous and positive retweeter, great supporter of farming and Lincolnshire #clubhectare #LincsConnect & #LincsHour

 

 

Other lovely people you might meet at a Lincs Connect meeting are:

  • @RuralPics – James a rural farming and agricultural photographer
  • @suddenadultdeat – Teresa a dedicated volunteer and mum raising money and awareness about Sudden Adult Death
  • @WoodhallSpa1 – Country Girl Katie lovely local with her finger on the pulse of what is happening in Woodhall Spa
  • @GaryBosworth – Horse behaviour expert
  • @SamCollins100 – lovely lady who makes fantastic vintage button necklaces
  • @thelocalprinter – Woodhall Printer Michael can help you with your business stationary and much more
  • @pmountainmbe – Pauline a lady who is passionate about helping Lincolnshire carers
  • @GinzandTonic – Gini a poet blogging on WordPress for a year or more?
  • @CVleaflets – Leaflet distributer based in Lincoln covering the whole of the East Midlands
  • @Sunshinecoach – Wendy Tomlinson who can help you live the life you want

There are lots of other lovely people that attend and you don’t have to be on Twitter to come along and network.  So why not join in the conversation at #LincsConnect on Twitter and pop along to The Petwood Hotel, Woodhall Spa on Friday 11th July 5.30pm, for a drink and a chat.  Lincs Connect putting the Social into Social Media.

Why can’t I follow any more Twitter Accounts when I am following 2001 accounts

Twitter Followers/Following

How to prevent an uneven ratio of Following to Followers on Twitter

When you are starting out on Twitter, following 2001 other accounts on Twitter, seems something you don’t need to think about, however if you try to keep your folllowing/follower ratio roughly 1:1 it will save you time later on.  Here are the magic numbers that Twitter has set to stop spammers, once you are following 2001 people on Twitter you won’t be able to follow anyone else until you have 1819 followers and then after that you can only follow 10% more people than are following you.

For example if you have 2,000 followers you will be able to follow upto 2,200 people.

Here is what Twitter says about following limits

How can you keep a ratio of 1:1

  • Firstly make sure your profile is up to date with a picture and good bio describing you and what you tweet about, this will help people to see you as a real person/business not a spammer, so more people are likely to follow you back.
  • Start by following people you already know and who know you
  • Follow and engage with people on networking hours, such as #Lincshour or #Womeninbiz, by following and engaging with people that are active on Twitter you will quickly build a friendly network of followers that will engage with you and may retweet your tweets.
  • Being seen to be actively involved in conversations on Twitter will also help you to be seen by others and show you as someone that is friendly and approachable rather than someone who is only their to promote themselves.
  • Follow people who are interested in similiar things to you.

When starting out on Twitter alot of people get involved in follow back events, I’ll follow you in the hope you will follow me.  This is okay if all you care about are the number of followers you have, however it doesn’t build a network of interested and engaged followers.

In 2014 I will be launching my Social Media Online Training course, which will train people to use Twitter & Pinterest to grow their business by building a community of engaged followers that love what you do and share it with their community.  Sign up to my email newsletter to find out more and be able to join at a incredible price only available to my newsletter subscribers.

If you have found this useful please share it with your community.