Video is everywhere, there is Facebook Live, Periscope and of course, the main place for video is YouTube.
YouTube is the second largest search engine and it is owned by the largest search engine Google. It is the place people go to search for How to videos, funny cat videos, and videos about their favourite topic. So it makes sense if you feel comfortable talking to camera, to use video as part of your marketing strategy. However, many people spend their precious time creating videos for YouTube but then they don’t get many views, because they don’t optimise their videos for search on YouTube.
The thing is Google and YouTube can only read words, not video or audio so you need to add words to enable Google and YouTube to know what your video is about and then put the words in the right places.
Watch my video below to find out how to get more views on YouTube.
A summary of the tips I share in the video are below:
Use descriptive titles for your videos use keywords that your clients are searching for.
Use the same keywords in the description box below the title, giving more information about what you cover in the video.
Wait until the end of your video for the call to action, as you want people to watch as much of your video as possible.
Make sure your channel has all the links to you on Social Media and your website, you can also add this information to the description box under each video.
There are lots of other things that you can do to help get your videos seen by more people like adding an attention-grabbing custom thumbnail to your videos. Or editing your Facebook Live videos on YouTube to get rid of the talkie bits, where you are saying Hi to people as they join so that your YouTube video just has the quality content that you shared in the Facebook Live. I have also written an article about my 3 top tips for getting more views on YouTube.
If you are serious about getting more people to see your YouTube videos you can work with me for an hour or maybe 2, depending on where you are with YouTube.
What you get from your 1 to 1 session with me
you will have have a YouTube channel to be proud of
you will understand how YouTube works
you will have a strategy & checklist to use for each video you upload
you will be able to go and edit existing videos to get more views on those too
you will get a recording of your session to refer back to
and your videos will be getting more views
I charge £50 per hour and we work 1 to 1 together via Zoom so that I can screen share to show you live how to do things, we will choose one video to optimise during the session. If you are interested in working with me please email me at email@example.com
In America April is National Autism Awareness month, International Autism Awareness week is the first week of April and World Autism Awareness Day was the 2nd of April this year, however for me and other people like me every day is autism awareness day and has been for the last 11 years. You see I am a very proud mum of an autistic child, I am immensely proud of both my children.
When I first tell people that I have an autistic child I usually see a look of pity cross their face and they often say something like “oh I am sorry” or “that must be hard.” However, I am incredibly lucky, my son is 13 and has a diagnosis of High Functioning Autism and Dyslexia, and he is funny, clever, caring and considerate. He goes to a local mainstream secondary school and has support there, which he has had all the time he has been at school. He even has a best mate and a group of friends, if you are a parent of an autistic child you will know how brilliant it is that he has friends.
Our autism journey hasn’t always been easy, at 18 months my son didn’t say any words at 2 and half he still didn’t say any words, the assessment process through to his diagnosis of High functioning autism with an associated language disorder took a year, by which time he still didn’t speak. However, I knew from when we started the assessment process what the diagnosis would be, as the lady that started the process off used the phrase “He is in a world of his own!” as soon as I heard that phrase I thought it is autism. When we got the diagnosis a year later it was a relief. It was also a huge blow because it meant that our son would not have a “normal life” there were now more questions.
Would he ever speak? He was still non verbal and we were using Makaton sign language to communicate, but no one could tell us whether he would start to talk or when that might be. He actually started talking around 5 years old
Would he be able to cope at mainstream school?
Would he be able to make friends?
How would we cope?
How could we help our son to have the best life possible?
And so many more.
Fast forward 11 years and there are days when I forget about the autism, yes my son is incredibly passionate and knowledgeable about Star Wars and knows way more about history and historic events than I do. Yes, sometimes he talks at you about Star Wars or Top Gear. Then there are days when I am reminded that he is autistic and will always experience the world differently and he will always face challenges that other neurotypical children and adults won’t face, from T-shirts that itch one day and not another, to sausages at restaurants that have some seasoning in that means he can’t eat them. He will always find socialising difficult and confusing and so many other things. But he is brilliant and doing so well, far better than we could have hoped 11 years ago and with love and support he will continue to do well.
Autism is often called a spectrum disorder, with classic autism at one end and high functioning autism at the other, this over simplifies autism, which is very complex. Rather than thinking of autism as linear, think of a triangle, each point of the triangle represents one of the triad of impairments
Social & Emotional issues
Language & communication
Flexibility of thought
Triangles can be different shapes depending on where the points of the triangle are, so for example some autistic people are non verbal, while others can speak a lot but have issues understanding the social aspects of communication. Some find social interaction easier than others but might have very strict routines and ways of doing things.
This is a great Ted Talk by Rosie King talking about autism and her experiences, oh yes girls can be autistic too.
There are lots of great books about autism and I have read quite a few of them. Basically the autistic brain processes information differently to a neurotypical brain, autistic people see the world differently to other people. Temple Grandin is an American autistic women, who is a scientist, a university professor and author. As a scientist she has had numerous brain scans to find out why her brain processes information differently and she talks about this in her book The Autistic Brain.
There is huge variation in children and adults with autism, some of the main issues they have in common are as follows:
Social and Emotional issues
They do not automatically understand how society works
They find it hard to socialise and work in groups
Because the world is a confusing place they have high levels of anxiety and suffer from depression
Routines can be important to help an autistic child or adult stay calm
Language and Communication
Language delay in children
The need to have things explained to them in a very literal and clear way
They don’t tend to filter what they say, unless you explain what is ok to say and what isn’t
There may be issues with understanding how conversations work, they may talk at you
Flexibility of thought and imagination
This can cause problems for children when it comes to creative writing at school or role playing
If routines or plans are changed without warning
Their way is the only way to do something
Sensory sensitivities can affect any or all the senses and are unpredictable, think of what you smell, hear, taste, see or feel being turned up. So that T-shirt you wore the other day now itches and you can’t think of anything else apart from how it itches. One of the reason why autistic children tend to have meltdowns in Supermarkets is because of the sensory sensitivities, think of the bright lights, the smells from the bakery and the fish counter and the laundry aisle, then add in the noise from the fridges, the echoes of the large building and all those people and multiply this by 10 or 100. Then add on that, that child might also not be able to tell you what the problem is because by now they are at such a high level of anxiety.
Below is a video by the National Autistic Society about how an autistic child might experience a shopping trip.
Sensory sensitivities also cause problems with children having a very limited number of foods that they eat and no sticker chart or reward system will get them to try those unfamiliar foods, that taste or look different or have a different texture. As an autistic mum the worst thing you can read on food packaging is “new improved recipe” because your child will be able to taste the difference and to them it will not be a new improved recipe, it will be different and different is not good.
This article is quite basic and based on my experience of autism and I know there are people out there that have found it difficult to get a diagnosis and therefore the help and support they need for their child, below are some websites that you might find useful for finding out more information.
As my way of saying Happy Easter to 10 lovely people I am offering a never to be repeated special Easter Social Media Offer.
1hr of Social Media advice from me for just £10
That is way better than half price as I usually charge £25 per hour when working 1 to 1 with someone. So for £10 you get me for an hour discussing whatever you want about social media via a landline number or Skype. So if you are great on Facebook but want to learn more about Twitter then that is what we can talk about. However, if you are doing brilliantly on Facebook and Twitter but want to know about Google + or Pinterest then we can talk about that instead.
So how can you be one of the lovely 10 people that work with me for just £10?
Firstly sign up for my newsletter using the box at the top of this page, then send me an email at firstname.lastname@example.org with your twitter id, facebook page link, what you would like to talk about and some times that would be good for the call. Then I will email you with details of how to pay and when I will call you, if you are one of the lucky 10 people.
To be eligible for this offer you need to either follow me on twitter @GreenAspirations or have liked my Business Mums Lincs page on facebook.
So sign up for my newsletter now to get an hours Social Media advice for just £10. I can’t wait to get to know you and work with you to make your social media shine!