Why does your website need to be mobile friendly?
In 2015 52.7% of the global mobile phone population accessed the internet from their mobile phone. This figure is expected to grow to 61.2% in 2018. Statistic from Statista.
On 21st April 2015 Google added whether a website is mobile friendly as a ranking signal, the reason for this is that Google wants to help its users to access quality websites and based on the statistic above accessing websites via a mobile is a significant demographic of its users.
If someone finds your website while accessing the internet on their smartphone, you want that person to be able to read and use the navigation of your website because if they can’t they will find a website that is easy to read and use on their mobile, and you will have lost a prospective customer.
How do I know if my site is mobile friendly?
Go to https://www.google.co.uk/webmasters/tools/mobile-friendly and add your webiste’s url to test whether your site is mobile friendly.
Here is what it will look like if your site is mobile friendly.
This is what my site looks like on mobile.
However, here is what Google will tell you if your site isn’t mobile friendly.
As you can see from the image above some of the problems with viewing a non mobile friendly website on your mobile are as follows:
- Text being too small to read easily
- Content wider than the screen so you have to scroll across
- Navigation around the site can be difficult, if the menus don’t work well on mobile
These things affect the user experience on your site when it is being viewed on a mobile, so this may mean there is a great bounce rate when people are viewing via mobile than when they are viewing via a laptop.
A third of UK internet users see their smartphone as the most important device for going online, from a 2015 article on the Ofcom website
Checking whether your website is mobile friendly and make the changes it needs if it isn’t, could help your site be found on Google and for your clients and prospective clients to have a better experience when visiting your site via their mobile.
Do non-mobile friendly sites annoy you when you are using your smartphone?