Tag Archives: Benefits of Social Media Marketing

Top 5 reasons for using Social Media Marketing to promote your local business

Are you using Social Media Marketing to promote your local business?

  • Do you have an independent shop or business on a high street of a town or village in the UK?
  • Do you want more people to come through the door of your shop or restaurant?
  • Do you have a business that serves local businesses?
  • Do you want an affordable way to market your business?

Lots of bricks and mortar businesses don’t have a good presence on social media and are missing a great way to get people to know about their business and to buy from them.  Whether it is because they think social media is only worth doing if you have a website or maybe they are too busy in their business to get the proper training.

There are many benefits of using social media marketing to promote your business, which I cover in another blog post What is Social Media Marketing? However, here are my top 5 reasons why your local business should be using social media marketing as part of your marketing strategy:

1) Social media helps you get found online

If you haven’t got a website then having good profiles on social media sites like Facebook and Twitter will help people find your business, when they search for businesses similar to yours online.  If you have a website you can use social media sites to direct traffic back to your website.  Also when people search for your business online your social media profiles will appear as well as your website.

2) Use a business Facebook Page as your main online presence

Following on from my first point, if you don’t have a website you can use a Facebook business page to provide information you might have on a website such as contact details, opening times, special events that you are hosting etc.  Although I would always advise people to have their own website as that is where you have control of what you want to achieve online.

3) Tell people what products you stock

A well thought out Facebook page with good quality images of the products you sell or services you provide will communicate to prospective clients what you do.

Recently I was going into local businesses doing a leaflet drop and telling business owners about my business.  In the village that I was doing the leaflet drop there was a small health food shop, that I often walked past thinking I must pop in there one day, when I have time.  When I popped into this health food shop to tell them about my business, I found out that they stocked products I usually bought online, because I hadn’t found any other local Health Food shops that stocked them.  If this shop had a Facebook page and had a logo in the window saying they were on Facebook, I would have followed their page and found this out a lot sooner.

4) Keep loyal customers up to date

Facebook and Twitter are great tools for keeping your business in the mind of loyal customers, as long as your content is high quality and relevant to your customers they will love seeing your updates appear in their timeline.

5) Allow loyal customers to recommend you to their friends

One of the biggest advantages of social media is that happy loyal customers can easily tell their friends and family about your great business and products.

Another bonus to using social media marketing for your business is that it is highly likely that your competitors might not be using social media yet.

However, before you set up a Facebook page and Twitter profile for your business, I would advice you to get some quality training from a social media consultant like myself, as training from an expert will help you get quicker results from your social media marketing.   Also working with a social media consultant to formulate a social media marketing strategy for your business will help you save time, enable you to measure how well your social media is performing and whether it is getting the results you want for your business.

I also help my clients to think how their clients might search for what their business provides and give ideas on what content those clients might find useful and engage with.

Are you a bricks and mortar business that gets good results with social media marketing?  If you are a hotel or B and B you might find my post about using social media to promote your holiday accommodation useful.

What is Social Media Marketing ?

What is Social Media Marketing

What is Social Media Marketing?

When I searched for “What is Social Media Marketing?” in Google the first result I got was this definition from Wikipedia.org, which is a simple description of Social Media Marketing.  In this article I will tell you what I think Social Media Marketing is, the benefits of Social Media Marketing for your business, some common mistakes that some businesses make and how to avoid them.

What is Social Media Marketing?

I think this definition is part of the reason why more businesses don’t use social media marketing, as it seems to be saying that it is for businesses that have a website and are based online, I believe all businesses can use social media to increase awareness of their business from small independent shops in villages and towns to large businesses.

Social media marketing should be part of every business’s marketing strategy.  Social media should be a part of your marketing whether you have a website or not,  and for those businesses that don’t have a website, it is essential to have a good presence on social media so that people can find your business if they search online.

Social media marketing uses various different social media sites to promote your business and services to other businesses, existing clients and prospective customers via two way communication.  Social media marketing should not be used to just broadcast your promotional updates, special offers and buy now messages.  You need to be sharing quality content and information that is so useful or entertaining to your customers and ideal clients, that they share it on their favourite social media networks recommending your business or products to their friends, family and followers, thereby amplifying your marketing for you.

Benefits of Social Media Marketing

Here are some of the benefits to social media marketing:

  • You are in control of what content you share and in what format that goes out.  For example if you share some marketing content and the results for that content aren’t good, then you can change it and try something different, without having to wait till you can change an advert in a magazine or on the radio.
  • Social media marketing is one of the most affordable ways to market your business and products, if you learn how it works and how to do it well.
  • You can use social media marketing even if you don’t have a website.  In fact a well thought out Facebook business page can be used to provide some of the information you would have on a website such as opening times, contact details, address, products and services you provide etc.
  • Social media marketing is a great way to increase brand awareness and connect with other businesses and ideal clients.

Is your Social Media Marketing on track

Common mistakes businesses make with social media marketing:

  • They assume that just because their business isn’t on social media that nobody will be talking about their business on social media, big mistake.  People could be talking about your business, you just don’t know what they are saying, whether it is good or bad.
  • Businesses do not have a social media strategy, they don’t know what their goals are or what to measure to see if they are meeting those goals.
  • Being on the wrong social media site for their business
  • Being on lots of social media sites but not doing any of them well or strategically
  • Broadcasting their business message rather than having two way conversations with their followers
  • Automating everything and not ever being on social media
  • Sharing mediocre content rather than original top quality content that stands out
  • Having a social media strategy but not integrating it with the business’s main marketing plan

There are many other mistakes businesses make on social media but most mistakes can be avoided by getting appropriate training and having a social media marketing strategy in place.

If you would like to work with me to create a social media strategy for your business or you would like training on a certain social media site please get in touch via my contacts page.