Okay so we all know social media is a great inexpensive marketing tool, because so many blogs and articles tell us so.
Is your business missing out because you aren’t being Social Media Savvy? Etc Etc.
But what happens if you don’t know your Twitter from your Facebook or your Linked in from your Google +, to organise and run a successful social media campaign you need to understand the different social media platforms and social media generally. I have seen lots of business that have obviously been told they need to be on Facebook or Twitter, so they have dutifully set up accounts, but then when you look at their pages it is obvious they don’t understand social media.
The 3 magic keys to social media
1) Be generous with content and sharing
To build trust on social media sites you need to be generous with some of the information you have and share it with people. The idea is people see you as someone that is worth liking or following because you give out and share good content. You are an expert who shares good, interesting, informative, useful and sometimes funny content. Also be generous in Retweeting other peoples useful information and links, people will value that and might be more likely to retweet or share a link or something of yours at a later date.
Social media is about building trusted relationships with people and interaction is the basis of any relationship. You scratch my back and I’ll scratch yours as the saying goes. But where do you start, interaction can be as simple as thanking someone for retweeting a tweet or joining in on a conversation that you have a genuine interest in. In social media you want as much interaction with as many people as possible. So put positive and useful comments on peoples blogs or facebook pages, like peoples pages and follow people you find interesting. Quality interaction takes time and thought, but is also good fun and you never know where it might lead. Quality interaction is not putting promotional blurbs on peoples facebook pages in the hope they will like you or that their friends will like you.
Interaction is not a numbers game, when I started out Tweeting and also looking at other peoples business pages on Facebook, the first thing I noticed were the numbers, wow they have 100’s or thousands of followers or likes they must be really good. How wrong I was! Yes to the untrained eye this looks good, but if your followers don’t like and share your content they won’t end up seeing many of your new posts. It is far more useful to have 10 or 20 loyal fans or followers that like what you have to say and regularly share your information than 100’s who have only ever been to your page once and liked it in the hope that you will like them.
3) Always be professional and positive
When using Social Media for business I am always professional, which for me is being polite, generous, positive and kind. I do not winge and moan about things that are going wrong in my life, that is what my best friends are for. I may mention that I am busy or have a busy schedule but my clients and prospective clients do not want to hear that I am having a bad day and especially not in detail. I also do not swear even with asterisks. People may annoy me with their comments but I always reply in a polite and constructive manner. With Social Media always remember that when you press post or share whatever you have written is in the public domain.
So basically successful social media, takes time, thought and quite a lot of work but it is worth it and is a great way to network, find information and prospective clients and you can also have fun with it along the way.
I hope this post has been useful. Do you agree with me? What are your keys to successful Social Media? Please let me know by leaving a comment.