Tag Archives: Creating images

5 Simple Steps to Create Eye Catching Images for Social Media

5-simple-steps-to-create-eye-catching-images-for-social-media

Creating your own images for social media helps you stand out from the crowd, yes it takes more time and thought than just searching for a stock image to use,  however I guarantee the images you create will get better results than using a stock image, that lots of other businesses may have used.

With so much information being shared on social media using images to catch people’s eye and tell them what they are going to get if they stop to read your post or click to read more is essential.

Here are my top 5 tips for creating images that get you and your business noticed:

1) Make sure the image is relevant to your post

Using an image that doesn’t relate to your post will get the wrong person clicking through, while you ideal clients scroll past because they don’t slow down long enough to read the text.

using images in social media

In the image above, which picture is going to get the right people to read the article?  Having the wrong people click through to your website causes a higher bounce rate on your site, as someone clicks the link and then leaves your site quickly because the article isn’t relevant to them.

In the first image I might be trying to stand out by being different and quirky, using the picture of my son’s Lego Star Wars Millennium Falcon, hoping that people will get the build connection.  However being obvious gets the right people to click through or stop to read your post.

2) Add text to your image

Adding the blog title to an image will tell people what they are going to get if they stop to read your article.

adding text to images for social media

Now with the title text added to these 2 images the Lego Star Wars one is telling people what they get, so the click through rate and bounce rate will both improve.

3) Always add your website and business logo to images

Adding your website address and business logo to images is very important, as it builds brand awareness and if someone shares your image using a screenshot, people that see it will still be able to see your logo and website.

4) Optimise the sizes of your images for different social media sites

A square image will work on Facebook and Instagram, but it won’t look very good on Twitter and for Pinterest you want to create images that are portrait rather than landscape and for a blog post landscape works better than portrait.  This is why I use Canva.com to create images, as there are perfectly sized templates for different social media posts and headers.

square image optimised for Instagram

The above image has been designed to share on Instagram and Facebook.

5) Be consistent with colours and fonts

Being consistent with the colours and fonts you use in your images, will help people relate the image to your business.  I use the colours of blue, red and white in my images as these are the colours in my logo.  Using lots of different fonts in one image doesn’t look as good as only using 2 or 3 fonts.  If you aren’t sure about this have a look at images you like and count how many fonts they use.

There are lots of other details you can go into when creating images but these basics should help you create your own images for social media, quickly and easily.  I am not a graphic designer but these 5 tips have helped me create images for social media that people interact with.  I create all my own images for social media using a combination of stock images and my own photos taken using my mobile.

Do you create your own images for social media?

If you have found this useful then please share it with your colleagues and friends.

If you live in Lincolnshire I have a Creating images for Social Media masterclass on the 13th October, 6 – 8 pm at the Petwood Hotel, Woodhall Spa, email socialmedialincs@gmail.com to book a place.

How to create original images for your blog and Social Media

Do I really need to create original images for my business?

Do you want more engagement on your Social Media sites?

Do you want more people to visit your website or blog?

Then yes you need to create original visual content, which links to original written content.

5-simple-ways-to-create-shareable-images

Some call it the Pinterest effect, as since the imaged based Social Media site Pinterest has appeared and been so successful, other Social Media sites like Facebook and Twitter are now giving more prominence to images.  Or it could be that in this fast paced world we live in images are what draw our attention the most, whether it be a picture of a cute kitten or the northern lights.  As the saying goes “A picture paints a thousand words!” They also stand out in a sea of words.

“But I can’t afford a photographer and designer to create original images for me,” I hear you say, never fear there are quick and easy ways to create your own visual content.

1) The quote image

create quotes which are shareable imagesThe quickest and easiest way to make a quote image is to use quozio.com although the choice of font and background are limited.  To create a more original quote image either use your own photo or a stock photo and add a quote using PicMonkey or Canva.  Below is a quote I created using my own photo, make sure you add your web address and/or logo, so then if it is shared, people know the source or who created it.

Do not go where the path leads2) The Screenshot

The screenshot is great for how to blog posts and to show good examples of what you are talking about in a post, they can also be used to share testimonials.  They are very quick and easy to create you just need a screen capture tool on your toolbar.

Screenshot of new Twitter profile

3) Add the title of your blog post to a picture

Image-with-text-for-blog-postThis is a picture related to the blog post and by adding the title of the blog post, it tells the reader what to expect.  Therefore increasing the chance that people that are interested in the blog post will read and/or share the blog post.  This is also a great way to use a free stock image to create your own visual content.

4) Create a collage showing different products or different stages of a craft tutorial.

Facebook-header-collagePic Monkey is quick and easy for creating collages or Facebook header images, as is Picassa.  Above is an image I created for my Facebook header at Christmas using Pic Monkey.

5) Create a graphic to summarise key points of a blog post

How-to-be-a-Twitter-StarI used Canva.com to create this simple graphic.

I hope this post has inspired you to create your own visual content.

If you have found this post useful please share it on your favourite Social Media Site.