Creating your own images for social media helps you stand out from the crowd, yes it takes more time and thought than just searching for a stock image to use, however I guarantee the images you create will get better results than using a stock image, that lots of other businesses may have used.
With so much information being shared on social media using images to catch people’s eye and tell them what they are going to get if they stop to read your post or click to read more is essential.
Here are my top 5 tips for creating images that get you and your business noticed:
1) Make sure the image is relevant to your post
Using an image that doesn’t relate to your post will get the wrong person clicking through, while you ideal clients scroll past because they don’t slow down long enough to read the text.
In the image above, which picture is going to get the right people to read the article? Having the wrong people click through to your website causes a higher bounce rate on your site, as someone clicks the link and then leaves your site quickly because the article isn’t relevant to them.
In the first image I might be trying to stand out by being different and quirky, using the picture of my son’s Lego Star Wars Millennium Falcon, hoping that people will get the build connection. However being obvious gets the right people to click through or stop to read your post.
2) Add text to your image
Adding the blog title to an image will tell people what they are going to get if they stop to read your article.
Now with the title text added to these 2 images the Lego Star Wars one is telling people what they get, so the click through rate and bounce rate will both improve.
3) Always add your website and business logo to images
Adding your website address and business logo to images is very important, as it builds brand awareness and if someone shares your image using a screenshot, people that see it will still be able to see your logo and website.
4) Optimise the sizes of your images for different social media sites
A square image will work on Facebook and Instagram, but it won’t look very good on Twitter and for Pinterest you want to create images that are portrait rather than landscape and for a blog post landscape works better than portrait. This is why I use Canva.com to create images, as there are perfectly sized templates for different social media posts and headers.
The above image has been designed to share on Instagram and Facebook.
5) Be consistent with colours and fonts
Being consistent with the colours and fonts you use in your images, will help people relate the image to your business. I use the colours of blue, red and white in my images as these are the colours in my logo. Using lots of different fonts in one image doesn’t look as good as only using 2 or 3 fonts. If you aren’t sure about this have a look at images you like and count how many fonts they use.
There are lots of other details you can go into when creating images but these basics should help you create your own images for social media, quickly and easily. I am not a graphic designer but these 5 tips have helped me create images for social media that people interact with. I create all my own images for social media using a combination of stock images and my own photos taken using my mobile.
Do you create your own images for social media?
If you have found this useful then please share it with your colleagues and friends.
If you live in Lincolnshire I have a Creating images for Social Media masterclass on the 13th October, 6 – 8 pm at the Petwood Hotel, Woodhall Spa, email firstname.lastname@example.org to book a place.