Tag Archives: Facebook

Top 5 reasons for using Social Media Marketing to promote your local business

Are you using Social Media Marketing to promote your local business?

  • Do you have an independent shop or business on a high street of a town or village in the UK?
  • Do you want more people to come through the door of your shop or restaurant?
  • Do you have a business that serves local businesses?
  • Do you want an affordable way to market your business?

Lots of bricks and mortar businesses don’t have a good presence on social media and are missing a great way to get people to know about their business and to buy from them.  Whether it is because they think social media is only worth doing if you have a website or maybe they are too busy in their business to get the proper training.

There are many benefits of using social media marketing to promote your business, which I cover in another blog post What is Social Media Marketing? However, here are my top 5 reasons why your local business should be using social media marketing as part of your marketing strategy:

1) Social media helps you get found online

If you haven’t got a website then having good profiles on social media sites like Facebook and Twitter will help people find your business, when they search for businesses similar to yours online.  If you have a website you can use social media sites to direct traffic back to your website.  Also when people search for your business online your social media profiles will appear as well as your website.

2) Use a business Facebook Page as your main online presence

Following on from my first point, if you don’t have a website you can use a Facebook business page to provide information you might have on a website such as contact details, opening times, special events that you are hosting etc.  Although I would always advise people to have their own website as that is where you have control of what you want to achieve online.

3) Tell people what products you stock

A well thought out Facebook page with good quality images of the products you sell or services you provide will communicate to prospective clients what you do.

Recently I was going into local businesses doing a leaflet drop and telling business owners about my business.  In the village that I was doing the leaflet drop there was a small health food shop, that I often walked past thinking I must pop in there one day, when I have time.  When I popped into this health food shop to tell them about my business, I found out that they stocked products I usually bought online, because I hadn’t found any other local Health Food shops that stocked them.  If this shop had a Facebook page and had a logo in the window saying they were on Facebook, I would have followed their page and found this out a lot sooner.

4) Keep loyal customers up to date

Facebook and Twitter are great tools for keeping your business in the mind of loyal customers, as long as your content is high quality and relevant to your customers they will love seeing your updates appear in their timeline.

5) Allow loyal customers to recommend you to their friends

One of the biggest advantages of social media is that happy loyal customers can easily tell their friends and family about your great business and products.

Another bonus to using social media marketing for your business is that it is highly likely that your competitors might not be using social media yet.

However, before you set up a Facebook page and Twitter profile for your business, I would advice you to get some quality training from a social media consultant like myself, as training from an expert will help you get quicker results from your social media marketing.   Also working with a social media consultant to formulate a social media marketing strategy for your business will help you save time, enable you to measure how well your social media is performing and whether it is getting the results you want for your business.

I also help my clients to think how their clients might search for what their business provides and give ideas on what content those clients might find useful and engage with.

Are you a bricks and mortar business that gets good results with social media marketing?  If you are a hotel or B and B you might find my post about using social media to promote your holiday accommodation useful.

Pinterest Video Tutorial

A while ago I wrote a post about Pinning Images from Facebook and linking them back to the Facebook page that they were from, well today I have done my first video tutorial on that very subject and it also shows the new Pinterest layout too.

I hope you like this video please leave any comments below.

 

Pinterest – Pinning a picture from Facebook & linking it back to Facebook

I love Facebook, there is so much fantastic content that is shared there and anyone that follows me will know I love my positive quotes.  I also love Pinterest, one of the many reasons I love Pinterest is that it is a great place to save and organise all the amazing pictures and quotes that I find.  However as some of you may realise you can’t pin directly from Facebook using the Pin It button, but you can add a pin manually and link it back to the place where you found it on Facebook.  It is a little tricky but I am a fan of linking back to the source of quality content and giving credit where credit is due.  So if I can direct people back to some of the brilliant positive pages on Facebook then that is what I do.

Here is a picture and quote that I want to Pin to one of my Pinterest boards.

A quote from Facebook I want to pin

Left click on the image you want to pin so that it opens. Then right click on the picture. So that the box with the options View Image, Copy Image and Copy image location are showing. Click Copy image location.  Next go to Pinterest and click add Pin and click paste to add the location link.

Then click Find Images.  Then make sure it is going to be added to the board you want and add some information, as you can see I also tell people where I have pinned it from.

Click pin it and it will appear on your board, however at this point it won’t be linked to where you found it on Facebook.  To do that you need to click Edit.

This is where it gets tricky.  Go back to Facebook where you have the picture open and copy the website url, which should end in theater.

Now go back to Pinterest where you have edit pin and deleted the link location that should end in jpeg and then paste in the url link from Facebook that you have just copied, then Save Pin.

Now if anyone opens and clicks on the picture it should take them to Facebook Wall Photos for that Facebook Page. So then hopefully people will look at and like the page.

Did you find this useful? Or do you know of an easier way to do this? Please leave a comment below.

An Introduction to Using Social Media to Promote your Business

Social Media is a fantastic affordable way to promote your business and interact with your customers, on the Thursday 23rd August from 9.30am till 4.00pm I will be hosting a social media workshop at the Red Lion Quarter, Spalding.

The workshop will explain the basics of Facebook, Twitter, LinkedIn, Google + and Pinterest.  It will help you to decide which Social Media site is best for you and your business.  Here are some of the topics that will be covered:

  • Facebook – the difference between profiles, pages and groups
  • Twitter – how to build followers, who love what you do and will Retweet your Tweets
  • LinkedIn – How to make your profile stand out
  • Pinterest – How to use Pinterest to drive traffic to your site
  • Google + – The one for the boys.
  • QR codes – How to generate them and how to use them.

Antonia Bates is a jewellery designer and mum who started out on Twitter February 2012

4 months later with some advice from me and a lot of work on Antonia’s part putting into place my recommendations.

Follow Antonia @abb73 on Twitter or have a look at some of her designs AB Designs on Etsy

To help Antonia on her way I retweet some of her inital tweets to my followers (over 1000) and introduced her to some of my contacts on Social Media that I thought would be useful to her.  A big part of her success on Social Media is that she interacts with people and also recommends people that she thinks might be of interest to her followers.

Here are a few of the things that I do to help my clients:

  • I follow them on all the Social Media sites that they are on
  • I retweet some of their tweets (I have over a 1000 followers on Twitter)
  • I mention them in #ff on Twitter
  • I share their post on Facebook
  • I pin images of their products on to my Pinterest boards
  • if I know people that would be useful to my clients I introduce them

So if you would like to see how I use Social Media to promote my business and the businesses of my clients then book on to this workshop.  It is the only time I will do a workshop like this at this price.

As an added bonus, all attendees will get £5 off any of my future workshops.

The workshop is limited to 20 places and as an introductory offer for those people that have never worked with me before it is amazing value at only £20 (not including lunch). To book a place please contact me via the Contact page.  I look forward to meeting you in the future and doing work with you.

If you would like to find out a little more about my Social Media experience then have a look at the About Me Section.

 

Social Media training and networking event – Boston

Are you getting the most from Social Media?

We are constantly told that Social Media is a great way to market our business but what if you don’t know your facebook from your twitter? Or your hashtag from a share?
The secret to successful social media is quality interaction, interaction is a 2 way street, so how do you get people to interact with you?
Do you have a blog and want more people to read it?
Social media is a great way to promote blogs, websites and products, however you need to get the right mix of promotion and interaction.
So if you would like to find out how to promote your business using Facebook and Twitter, come along to the Business Mums Lincs Social Media training and networking event on Tuesday the 17th of Jan 10am-12pm at the Black Sluice in Boston, £10 per person.  If you have time to stay on for lunch at the Black Sluice Cafe, I will be available over lunch to chat some more.
Let me explain how to get the best out of social media in the most time efficient way.
So what will you learn at this event.
  • Do your clients use Twitter or Facebook? How to decide which platform to use.
  • The basics of Twitter and Facebook, shares, likes, tweets, retweets, hashtags
  • Why you should have a business Facebook page not a Group.
  • How to get more likes and interaction on a business Facebook page.
  • How to share content via Twitter and Facebook.
  • How to get retweets on Twitter
  • Why too much automation is not a good thing
  • Why you don’t need to play the numbers game
I love Social Media and blogging and have found so many useful business contacts and information through Facebook and Twitter. Since starting at the beginning of this year, my twitter account @GreenAspiration has 534 followers and my tweets regularly get retweeted. My Green Aspiration facebook page has 288 people that like the page and gets regular interaction from the people that like it. So I want to pass on the my skills and knowledge about Social Media to you.
For those people that attend the event I will follow and interact with them on Twitter and Facebook.
So if you would like any more information or to book your place contact me either via the contact form. Or if you would prefer to speak to me, call me on 01205 280256.