Tag Archives: Hashtags

How to use Hashtags on Instagram

How to use Hashtags on Instagram

How to use Hashtags on Instagram

How to use Hashtags on Instagram

Instagram is a popular social media site, where people share photos and 1 minute long videos.  It is becoming more popular with businesses, as it has more interaction and engagement than other social media sites.  However, you need to get people to see your posts for them to interact.  Using the right hashtags on Instagram is crucial to getting your pictures seen by the right people.

Watch my Facebook Live below where I talk about using Hashtags on Instagram, how to do hashtag research and how to decide which hashtags to use.

If you do a search for most popular hashtags on Google, the list will include some of these hashtags:

#love #me #cute #happy #beautiful #girl #like #summer #fun #smile #friends #fashion #food

#love is the top hashtag being used on 1,022,244,759 public posts (4/3/17), however the problem with using popular hashtags is that there are so many pictures with that hashtag and it is a mixture of pictures.  It is actually better to use hashtags that are specific for your image and your business, they may  be used on less posts but the people searching those hashtags are more likely to be your ideal clients.

Hashtag research

When you are using hashtags don’t just think of words that are relevant to your image and business, do some hashtag research.

The best way to do hashtag research is within Instagram.

  • choose a word
  • click the magnifying glass (search button)
  • type in your word into the search bar at the top
  • click on TAGS between People and Places
  • click on the suggested hashtag

Instagram Hashtag research

Underneath the search bar there will be a related hashtags, which you might want to check out to see if they would be useful to use.

Then there will be 9 of the Top posts on Instagram that use that Hashtag, below those will be Most recent post and it will also tell you the number of public posts that have used this hashtag.

Always check what images are showing up for the hashtag before you start using it.  For example if you had a business in Lincoln, you might automatically think of using #Lincoln.   However, there are lots of posts relating to the American president, Abraham Lincoln and cars. It would be better to use #LincolnUK, although it is used on a lot less public posts, the pictures are relevant to Lincoln in Lincolnshire.  Also if you search for #Lincolnshire versus #Lincs you will see more people use #Lincolnshire than #Lincs so if you want more people to see your posts it is better to use #Lincolnshire.

When you have done some hashtag research make sure you save a list of hashtags in a note on your phone, so they are easy to copy and paste into the description for your pictures on Instagram in the future.

How many hashtags should you use?

You can use 30 hashtags per picture on Instagram, however research into engagement and hashtags says that the optimum number of hashtags to use is between 5 to 11.  See how many relevant hashtags you have found for your business and test which ones gain the best interaction.  Then use those top hashtags in future posts.  You should have a list of hashtags that are relevant to your business that you use on most of your posts and then some lists that relevant to different areas of your business, which are only relevant to certain posts.

I hope this blog post and Facebook Live video have helped you understand the basics of how to use Hashtags on Instagram.  If you would like to learn more about how to use Instagram for your business then book me for a bespoke power hour or 2, where we can look at your business and products in more detail and develop a Instagram content strategy for your business. Email me at socialmedialincs@gmail.com to book a chat about working with me.

What is a Hashtag & how to use them on Twitter?

How to use Hashtags on Twitter

What is a Hashtag?

If you search “What is a Hashtag?” on Google this is what you get

hashtag
ˈhaʃtaɡ/
noun
  1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
    “spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

In simple terms this is what a Hashtag is but where people get confused is that you can use Hashtags in different ways.

Using the # (hash) sign to tag a word started out on Twitter in 2007 and was actually suggested by a Twitter user Chris Messina as a way to group tweets, it took a while to take off but now hashtags are all over Twitter and other Social Media Sites too.

Hashtags are basically a word or words that have the # sign at the start, they are often used for networking hours and chats so that people involved in the conversations can see what other people also taking part in the hour are tweeting about.  Here in Lincolnshire 2 popular hashtags are #LincsHour on a Monday evening between 8-9pm and #LincsConnect which can be used anytime.  Notice there is no space between the words, this is significant as if you use a space the only word that is tagged is the first word, so both hashtags would be #Lincs Hour rather than #LincsHour and #Lincs Connect rather than #LincsConnect.  If you put a hashtag into the search box on Twitter then a selection of Tweets with that hashtag in will be shown to you.

Searching a hashtag

How to use Hashtags?

As mentioned Hashtags are used for grouping tweets on networking hours, they are also used by TV programmes to encourage viewers to tweet while watching such as #SCD for Strictly Come Dancing or #TheVoice or whatever TV programmes you are interested in.

Hashtags can be used for events such as conferences, where a hashtag will be used to promote the event before it takes place and then also during the event by speakers, exhibitors and attendees.

Current affairs also have hashtags associated with them as this is something that people are interested in following and tweeting about.

You can create your own Hashtag just make sure it isn’t being used by anyone else, however if you are just starting out using Hashtags it makes more sense to use existing popular tags in your business or location.

Don’t over use Hashtags in a tweet, 2 hashtags per tweet is enough.

If you would like to read more about How to use Hashtags check out Mashable’s post

Popular Hashtags you might see

#FF or #FollowFriday I think this was the first hashtag I came across, the idea is you give a shoutout to people you think are worth following.

#LincsConnect This is for Lincolnshire people, businesses and charities and the idea is that people using it retweet other people’s tweets to help promote each other.

#SBS stands for Small Business Sunday and is a competition run by Theo Paphitis between 5pm-7.30pm on a Sunday, where businesses can tweet @TheoPaphitis using #SBS and describe their business, in the hope of being pick as one of the lucky 6 who get retweeted that week by Theo.  However searching for this hashtag will also give results for SBSnews.

What Hashtags do you use regularly and would recommend to other people?

Want to learn more about how to use Twitter to promote your business, then take a look at my 30 days to Twitter Success course