Is it wrong to use cute animals like Meercats to promote your buisness?
If you read any basic article about starting your own blog, somewhere it will mention the importance of using images in your posts. This post is not just about why you should use images in your blog posts but why you should use your own unique images rather than stock photos. At present I have 2 blogs, Green and Natural Living and Social Media Lincs, I have always found it easier to use my own unique images in my Green and Natural Living blog as I take my camera with me when I am out and about, or I take my own photos of things I am sent to review. However using your own images for a business advice or social media advice blog is harder but it is possible and there are reasons why you should use your own images.
- Social Media sites are becoming more image based so having an image or 2 in your blog post will make it look better when shared.
- Pinterest is a great way to generate traffic to your blog, as it is image based if your blog post doesn’t have quality images people won’t want to pin it.
- Using stock photos means that other people might also use the same image, so they don’t help your business stand out.
- Orginal images stand out on all Social Media channels and are more likely to be shared especially on Pinterest.
- Using your own images means you don’t ever have to worry about copyright.
With todays technology it is easy to get creative with images, using a digital camera and free software such as Picasa you can produce images with text on quite easily, as I have done above, as well as creating collages using different images. Once you have mastered Picasa, you can also use it to create images to use with all your social media sites like your facebook cover pic and google header image, and even your blog header as I have done. Here is a great video tutorial on how to use Picasa to design a Facebook Cover pic and here is a useful infographic – ultimate social media sizing cheat sheet by Lunametrics with all the dimensions of different parts of social media profiles.
If you don’t fancy doing this yourself why not contact Ali at Creative Hands Marketing for some help with designs work.
You can also create Wordles to use in blog posts like the one below that I did for a post about Pinterest or you could create your own infographics, although I haven’t done my own infographic yet.
Wordle about Pinterest
I hope this has been useful. For more links to informative blog posts and infographics follow my boards on Pinterest. Please let me know if you get creative with images on your blog by leaving me a comment below.