Tag Archives: Instagram

#LoveLincsChallenge on Instagram

#LoveLincsChallenge on Instagram

#LoveLincsChallenge on Instagram

#LoveLincsChallenge on Instagram

I love all social media sites but at present, I am having the most fun on Instagram. One thing that is popular on Instagram is photo a day challenges. March has a very popular and successful challenge hashtag, #marchmeetthemaker This challenge helps small business owners, who make things to tell the story around their brand and products by having a daily prompt.  So I thought I would try to run my own challenge, not around Social Media but one of my other passions the beautiful county that I live in, Lincolnshire.

In April I am running the #LoveLincsChallenge to help Lincolnshire people and businesses show off the different aspects of our county.  This challenge will be good for local tourism businesses like B & B’s, hotels, self-catering properties, local attractions, and cafes.  I am really looking forward to finding out about new places that I haven’t been to in Lincolnshire.

April seemed a good time to do this challenge as it is a time when local attractions either re-open their doors for the season or extend their opening hours.  In April, we also hope that there is sunny Spring weather, ideal for taking pictures of our great county.

Share what you love about Lincolnshire on Instagram

Each day there is a prompt or theme which you can see in the image below and I will also share it on my Instagram. I hope the themes are general enough, for as many people as possible to join in. I will run a prize draw for everyone that shares a post every day with the #LoveLincsChallenge hashtag to win a 2-hour online social media session with me worth £100.

#LoveLincsChallenge on Instagram

I advise you to also use the #Lincolnshire and #VisitLincolnshire hashtags in your posts to get as many people as possible to see your images.  If you are a business you could also use #Lincolnshirebusiness. In the description write about the image, as it will help people get to know you.  Is it a place you pass every day on the way to work? Or somewhere you used to take your children or grandchildren?  Please use your own images rather than reposting other people’s pictures, they can be photos you have taken in the past if that makes it easier.

I will be checking out #LoveLincsChallenge daily to see who has been posting and like some of the posts. Having a look at who else is using the hashtag is a great way to find new local people to follow. If you like the sound of this challenge I would love for you to get involved and please comment on my Instagram post to tell me you are taking part and tag your friends and other businesses who you think might enjoy the challenge. I can’t wait to see what you post.

The Challenge starts on the 1st of April and runs for the whole month.

If you are unsure how to use hashtags check out my blog post How to use hashtags on Instagram

If you would like to work with me to learn how to use social media to more effectively and efficiently promote your business, please send me an email at socialmedialincs@gmail.com or direct message me on Instagram.

How to use Hashtags on Instagram

How to use Hashtags on Instagram

How to use Hashtags on Instagram

How to use Hashtags on Instagram

Instagram is a popular social media site, where people share photos and 1 minute long videos.  It is becoming more popular with businesses, as it has more interaction and engagement than other social media sites.  However, you need to get people to see your posts for them to interact.  Using the right hashtags on Instagram is crucial to getting your pictures seen by the right people.

Watch my Facebook Live below where I talk about using Hashtags on Instagram, how to do hashtag research and how to decide which hashtags to use.

If you do a search for most popular hashtags on Google, the list will include some of these hashtags:

#love #me #cute #happy #beautiful #girl #like #summer #fun #smile #friends #fashion #food

#love is the top hashtag being used on 1,022,244,759 public posts (4/3/17), however the problem with using popular hashtags is that there are so many pictures with that hashtag and it is a mixture of pictures.  It is actually better to use hashtags that are specific for your image and your business, they may  be used on less posts but the people searching those hashtags are more likely to be your ideal clients.

Hashtag research

When you are using hashtags don’t just think of words that are relevant to your image and business, do some hashtag research.

The best way to do hashtag research is within Instagram.

  • choose a word
  • click the magnifying glass (search button)
  • type in your word into the search bar at the top
  • click on TAGS between People and Places
  • click on the suggested hashtag

Instagram Hashtag research

Underneath the search bar there will be a related hashtags, which you might want to check out to see if they would be useful to use.

Then there will be 9 of the Top posts on Instagram that use that Hashtag, below those will be Most recent post and it will also tell you the number of public posts that have used this hashtag.

Always check what images are showing up for the hashtag before you start using it.  For example if you had a business in Lincoln, you might automatically think of using #Lincoln.   However, there are lots of posts relating to the American president, Abraham Lincoln and cars. It would be better to use #LincolnUK, although it is used on a lot less public posts, the pictures are relevant to Lincoln in Lincolnshire.  Also if you search for #Lincolnshire versus #Lincs you will see more people use #Lincolnshire than #Lincs so if you want more people to see your posts it is better to use #Lincolnshire.

When you have done some hashtag research make sure you save a list of hashtags in a note on your phone, so they are easy to copy and paste into the description for your pictures on Instagram in the future.

How many hashtags should you use?

You can use 30 hashtags per picture on Instagram, however research into engagement and hashtags says that the optimum number of hashtags to use is between 5 to 11.  See how many relevant hashtags you have found for your business and test which ones gain the best interaction.  Then use those top hashtags in future posts.  You should have a list of hashtags that are relevant to your business that you use on most of your posts and then some lists that relevant to different areas of your business, which are only relevant to certain posts.

I hope this blog post and Facebook Live video have helped you understand the basics of how to use Hashtags on Instagram.  If you would like to learn more about how to use Instagram for your business then book me for a bespoke power hour or 2, where we can look at your business and products in more detail and develop a Instagram content strategy for your business. Email me at socialmedialincs@gmail.com to book a chat about working with me.