Tag Archives: Social Media Marketing

Top 3 tips for getting more views on YouTube videos

3 top tips for getting more YouTube views

Top 3 tips for getting more views on YouTube videos

I see many people spending their precious time creating great video content with valuable and useful information in but they are only getting a handful of views on YouTube.  This is usually due to them not understanding how YouTube works.

YouTube is the second largest search engine and it is owned by the biggest search engine, Google.  Google generates income from the adverts shown on YouTube, this means Google will prioritise YouTube videos over other video content.  However, Google search bots can only read words, they cannot read pictures or audio on video, what they do read is the words in titles and descriptions.

Top tip 1 is make sure you give your videos descriptive titles

Uploading a video without a good descriptive title will mean the people looking for a video that covers what you are talking about won’t find you easily and will find a competitor that has described their video well, and the chances are your video has the better content but it won’t get watched.

An example of a bad title Social Media Lincs Twitter Training Video 1, a better title would be How to tweet – Twitter Tutorial 2015, with the second video people know what they are going to get and it has longtail keywords in that people are likely to be searching for.  In this example I am also wanting to reach new people that don’t already know about my business, therefore there is no point putting the name of my business in the title.

Top tip 2 make your videos short and concise

In today’s fast paced world most people want to get the information they want quickly and they don’t want to wait for 2 minutes of waffle to get to the juicy information.  Therefore at the start of your video tell your audience what they will get, then go into the information, try to keep your videos between 3 -5 minutes long and finish with a call to action. For example subscribe to my channel or click the link in the description below to get my new freebie.

Another reason to keep videos short is that YouTube rank videos on the amount of the video that people watch, most people can give up 3 to 5 minutes of their time to learn what they want to know, so the more people that watch your video to the end the higher it will rank in search.

Top tip 3 share your videos on Social Media

Once you have created your video share it on social media and ask people to share it if they like it.  If you have a blog embed the video in a blog post, pin it on to one of your boards if you are on Pinterest and tweet about it.  Sharing the link on your Facebook page is a good idea but might not get you as many click throughs, as Facebook prefer to show people Facebook Live videos or native video (video that is uploaded directly to Facebook).

Try tips 1 and 3 on your existing YouTube videos and all 3 tips on any new videos you create and see the number of views increase.

There is a lot more that you can do to increase the visibility of your YouTube videos, which I haven’t covered here and YouTube doesn’t have the most obvious navigation for finding how to do things, so if you would like an expert to help you then please do get in touch for one to one training with me.

My 5 Top Tips for Building a Twitter Following that Interact with you

My 5 top tips for building a Twitter following that interact with you

Building an engaged followers on Twitter

 

What is the difference between engaged followers on Twitter and followers on Twitter?  It can be the difference between being successful and getting results or just having an account on Twitter.  Anyone can increase the number of followers they have on Twitter easily (just go and follow other accounts) without paying money for a 1,000 followers, never ever do this as it is a waste of money and can do more harm than good.  Engaged users will interact with you either by retweeting your tweets or having a conversation with you, this will get you and your tweets seen by more people.  Also if you are seen to be chatting with people on Twitter it is more likely that other people will start conversations with you.  So here are my 5 top tips for building an engaged Twitter Following.

1) Complete your Twitter profile

Completing your Twitter profile is very important, so important that I have written a separate blog post all about it, Twitter Basics Part 1 – Profile.  Your profile should have a picture that is same as on other social media sites and the written bio which is 160 characters should include keywords that people might search for when looking for your services.  A header image that is either relevant to your business or tells people more about your business helps you stand out.  You need to give people information so they can easily decide that you are someone interesting to follow or that they already know you.

2) Follow other Twitter users that are active on Twitter

Follow other active Twitter users that you find interesting and that engage with people on Twitter.  If you only follow accounts that broadcast on Twitter, it is unlikely that they will see your tweets never mind interact with you.

3) Start a conversation

Rather than just following someone, start a conversation with them either about something they mention in their profile or something that they have tweeted about.  For example I might start a conversation with someone, who like me, mentions in their profile they like Dr Who.  If the recent Dr Who series is running I might ask what they thought to the latest episode or if not I might ask something more general like who is their favourite Dr.  This shows I have read their bio and we have something in common.

4) Get involved in a local networking hour hashtag

Find your local county networking hour hashtag and start chatting to people that are also using the hashtag or find a hashtag that is relevant to your business like #weddinghour and get involved in the conversation.  Don’t just tweet promotional tweets about what you do but have conversations with people and retweet relevant tweets.  Always check the etiquette for the hashtag, telling people in a tweet that you are new to the networking hour and asking if there is anything you need to know is a good way to start.  Then follow people from the networking hour and follow back anyone that follows you.

5) Share great relevant content in your tweets

Sharing great relevant content will get people following you, as we all like to follow people that share great content especially if it is relevant to what we are interested in.  Share a mixture of your own content along with retweeting other “expert’s” content and business’s content that you think your followers will be interested in.

What makes you engage with other Twitter users?

If you found this post useful or want to know more about how I get great results with Twitter check out my 30 days to Twitter Success.

What is Social Media Marketing ?

What is Social Media Marketing

What is Social Media Marketing?

When I searched for “What is Social Media Marketing?” in Google the first result I got was this definition from Wikipedia.org, which is a simple description of Social Media Marketing.  In this article I will tell you what I think Social Media Marketing is, the benefits of Social Media Marketing for your business, some common mistakes that some businesses make and how to avoid them.

What is Social Media Marketing?

I think this definition is part of the reason why more businesses don’t use social media marketing, as it seems to be saying that it is for businesses that have a website and are based online, I believe all businesses can use social media to increase awareness of their business from small independent shops in villages and towns to large businesses.

Social media marketing should be part of every business’s marketing strategy.  Social media should be a part of your marketing whether you have a website or not,  and for those businesses that don’t have a website, it is essential to have a good presence on social media so that people can find your business if they search online.

Social media marketing uses various different social media sites to promote your business and services to other businesses, existing clients and prospective customers via two way communication.  Social media marketing should not be used to just broadcast your promotional updates, special offers and buy now messages.  You need to be sharing quality content and information that is so useful or entertaining to your customers and ideal clients, that they share it on their favourite social media networks recommending your business or products to their friends, family and followers, thereby amplifying your marketing for you.

Benefits of Social Media Marketing

Here are some of the benefits to social media marketing:

  • You are in control of what content you share and in what format that goes out.  For example if you share some marketing content and the results for that content aren’t good, then you can change it and try something different, without having to wait till you can change an advert in a magazine or on the radio.
  • Social media marketing is one of the most affordable ways to market your business and products, if you learn how it works and how to do it well.
  • You can use social media marketing even if you don’t have a website.  In fact a well thought out Facebook business page can be used to provide some of the information you would have on a website such as opening times, contact details, address, products and services you provide etc.
  • Social media marketing is a great way to increase brand awareness and connect with other businesses and ideal clients.

Is your Social Media Marketing on track

Common mistakes businesses make with social media marketing:

  • They assume that just because their business isn’t on social media that nobody will be talking about their business on social media, big mistake.  People could be talking about your business, you just don’t know what they are saying, whether it is good or bad.
  • Businesses do not have a social media strategy, they don’t know what their goals are or what to measure to see if they are meeting those goals.
  • Being on the wrong social media site for their business
  • Being on lots of social media sites but not doing any of them well or strategically
  • Broadcasting their business message rather than having two way conversations with their followers
  • Automating everything and not ever being on social media
  • Sharing mediocre content rather than original top quality content that stands out
  • Having a social media strategy but not integrating it with the business’s main marketing plan

There are many other mistakes businesses make on social media but most mistakes can be avoided by getting appropriate training and having a social media marketing strategy in place.

If you would like to work with me to create a social media strategy for your business or you would like training on a certain social media site please get in touch via my contacts page.

 

How to use Social Media to promote your holiday accommodation

 

Social Media for tourist accommodation

Social Media is a great marketing tool for any tourism business, whether you are a B & B, Hotel, Self-catering let or tourist attraction.  It can save you money on your advertising budget and get better results, if done well with a strategy behind it.  Social Media can increase brand awareness, be used to add value for customers and prospective customers and helps your business stay in existing customers newsfeed, so that when they are planning their next holiday there you will be.

However, sometimes you are so busy working in your business that you haven’t got time to think about Social Media and it is just easier to continue paying for the adverts that you have always done, especially when everyone else is doing the same thing.  But with a little extra time and thought you can use Social Media to help your business stand out from the rest.

Therefore, I have written this article to get you thinking how you could use Social Media to promote your business to your ideal customers and get better results from the time you put in.

Social Media works best if it is fully integrated into all your other marketing activities, whether they are online or offline, make sure all your marketing material such as leaflets or adverts include follow us on Facebook, Twitter @….  Equally make sure that there are links (and they work) to your Social Media accounts on your website, on your email newsletters and at the bottom of the emails you send out.

Facebook Page

Use your Facebook page to tell people what is going on in the area.  Share information about things that are happening this week and weekend, for visitors who are staying with you, to give them ideas of what they could do during their stay.  Also share events that are happening in the future for people that are planning a holiday in the future.  As someone who uses Social Media to research and plan holidays, this is very valuable for prospective clients and if I came across a holiday let sharing this sort of information, that made my life easier and saved me time, I would be more likely to book my holiday with that place.

Here are some ideas of the sort of things that prospective customers would be interested in:

  • Places to eat
  • National Trust properties
  • English Heritage properties
  • Local attractions for children
  • Local Market days
  • Good places to go shopping
  • What’s on at the Cinema and the Theater
  • Things to do on a rainy day
  • Museums and galleries
  • Local shows and festivals
  • Swimming pools
  • Indoor play areas, ten pin bowling, laser quest
  • Local beaches
  • Nature reserves

Below is the type of Facebook update you might want to share.

Visit Lincoln Steak & Chips

Think of all the different types of leaflets that you might have available to visitors and see which ones of those have links to their Social Media.  Hopefully you will have an idea of the sort of things that your ideal visitors like, whether they are families with small children or older people without children, so you will be able to tailor the content to what they will be interested in.  If you aren’t sure what your ideal customers visit the area for, why not send a short questionnaire out to visitors that have stayed with you in the past.

You can follow other local attractions pages via your page so that you can easily and quickly share their content, you could also create a list of dates of certain annual events so you are sharing the right events in plenty of time.

Don’t forget to share content that is relevant to your establishment, such as the beautiful view from the bedroom window or pictures of the lovely homemade cake and cup of tea that is available on their arrival or the yummy breakfast full of local produce.

Twitter

Follow lots of local attractions, places to eat, local tourist accounts that share great content and retweet their tweets about what is going on locally.  Then sprinkle in your own tweets about the best places to shop or have a cream tea in your local area, again always think of how you can add value to existing and prospective visitors.  Also by retweeting other people’s content they may retweet your promotional tweets.

Pinterest

Pinterest is a site that is very good for any tourism related businesses, as there is nothing better when you are planning a holiday or weekend away to pin a few things to your places I want to go board, there to refer to when you are actually ready to book the holiday.  Pinterest is a site where you can organise and pin images from a website, so that you can refer back to them at a late time.  The site is very inspirational and aspirational and some people use it to organise things they want to do or own some day.  If an image is pinned properly, when you double click the image on Pinterest it will go straight to the page on the website it was pinned from.

If you have great images on your own website you could create a board all about your property, then have boards for places to eat locally, things to do, places to see etc.  Giving your clients an online brochure of things to do when they come and stay with you, similiar the image of the boards below.

Pinterest Boards Lincolnshire

Instagram

Instagram is great if you have the time and love taking pictures with your phone, Instagram posts gets lots of engagement via likes and comments but unlike Pinterest there is only one clickable link and that is in the person’s or business’ profile.  You can type links into a description but it won’t be clickable.  Also unlike other Social Media sites sharing other people’s post can’t be done within the app itself, you have to use a regram app and you have to have the permission of the other person to regram their pictures.  That said Instagram is great for increasing brand awareness and is great if your ideal customers are under 30.

I hope this article has given you some ideas on how you can use Social Media to promote your business and give your clients and prospective clients useful information about the local area.  If you would like to work with me either for training on a specific Social Media platform or to work on your Social Media strategy do get in touch or take a look at my Social Media Services page.  Also if you have found this post useful please do share it via your favourite Social Media site.

30 days to Twitter Success

Social_Media_Lincs_Twitter_Profile

Is 30 days to Twitter Success right for you

  • You haven’t been on Twitter for long or haven’t even got an account then this course is ideal for you
  • You set up a Twitter account ages ago and haven’t really got to grips with how it works, the last time you logged on it had all changed so you logged out again
  • You have been on Twitter for a while, you have a couple of hundred followers and are following 1,000 accounts, you want to find out how to get people to follow you and how to get people retweeting what you tweet.
  • You have an account but don’t go in to Twitter, as your Facebook or Instagram account are linked to it and send updates to Twitter automatically
  • You are think about employing someone to manage Social Media for your business, find out how frequently they should post for you, the sort of content to share and to gauge whether Twitter is working well for your business

Still not sure that 30 days to Twitter Success is for you read on to find out what you will be learning about on the course

What you will learn on 30 days to Twitter Success

Week 1 – The Basics

  • Why completing your profile is important
  • The basic layout of Twitter – Home & Notifications
  • What is a tweet & How to Tweet
  • What to tweet & How to use bitly.com
  • Replying to Tweets & retweeting

Basic_Twitter_Tips_Profile

Week 2 – Building an engaged following

  • Who to follow & why
  • Follower/Following ratio
  • Numbers or engaged following
  • Using Lists
  • Using Hashtags
  • Search on Twitter

Week 3 – Rules of Engagement

  • How to engage successfully
  • Networking hours
  • Retweeting
  • Frequency of Tweeting
  • Direct Messages
  • Trending Topics

Week 4 – Advanced Techniques

  • Advanced Search
  • Twitter Analytics
  • Hootsuite, Tweetdeck, Buffer, Social Omph comparison
  • Scheduling Tweets
  • Creating and using images on Twitter
  • Useful Apps
  • Linking Social Media platforms

There is space in the course to add topics that people on the course want to cover or to spend extra time on a certain topic.

30_Days_Twitter_Sucess

All this for only £50 less than £2 per day




 

 

Twitter Tutorial – How to Tweet

Twitter for beginners – How to Tweet

Twitter is a great tool for marketing your business, however lots of businesses set up a Twitter account and then don’t learn how to use Twitter effectively.  If you haven’t used Twitter for a while, when you log back into your account it is highly likely that things have changed, so you need to re-learn how to do certain things.

In this short video I show you the different ways to write and send a Tweet.  I also give some advice on what to Tweet about, as people often say they don’t know what to tweet.

If you have found this video useful, then check out my 30 days to Twitter Success course that will help you spend less time on Twitter and get better results.

What is a Hashtag & how to use them on Twitter?

How to use Hashtags on Twitter

What is a Hashtag?

If you search “What is a Hashtag?” on Google this is what you get

hashtag
ˈhaʃtaɡ/
noun
  1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
    “spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

In simple terms this is what a Hashtag is but where people get confused is that you can use Hashtags in different ways.

Using the # (hash) sign to tag a word started out on Twitter in 2007 and was actually suggested by a Twitter user Chris Messina as a way to group tweets, it took a while to take off but now hashtags are all over Twitter and other Social Media Sites too.

Hashtags are basically a word or words that have the # sign at the start, they are often used for networking hours and chats so that people involved in the conversations can see what other people also taking part in the hour are tweeting about.  Here in Lincolnshire 2 popular hashtags are #LincsHour on a Monday evening between 8-9pm and #LincsConnect which can be used anytime.  Notice there is no space between the words, this is significant as if you use a space the only word that is tagged is the first word, so both hashtags would be #Lincs Hour rather than #LincsHour and #Lincs Connect rather than #LincsConnect.  If you put a hashtag into the search box on Twitter then a selection of Tweets with that hashtag in will be shown to you.

Searching a hashtag

How to use Hashtags?

As mentioned Hashtags are used for grouping tweets on networking hours, they are also used by TV programmes to encourage viewers to tweet while watching such as #SCD for Strictly Come Dancing or #TheVoice or whatever TV programmes you are interested in.

Hashtags can be used for events such as conferences, where a hashtag will be used to promote the event before it takes place and then also during the event by speakers, exhibitors and attendees.

Current affairs also have hashtags associated with them as this is something that people are interested in following and tweeting about.

You can create your own Hashtag just make sure it isn’t being used by anyone else, however if you are just starting out using Hashtags it makes more sense to use existing popular tags in your business or location.

Don’t over use Hashtags in a tweet, 2 hashtags per tweet is enough.

If you would like to read more about How to use Hashtags check out Mashable’s post

Popular Hashtags you might see

#FF or #FollowFriday I think this was the first hashtag I came across, the idea is you give a shoutout to people you think are worth following.

#LincsConnect This is for Lincolnshire people, businesses and charities and the idea is that people using it retweet other people’s tweets to help promote each other.

#SBS stands for Small Business Sunday and is a competition run by Theo Paphitis between 5pm-7.30pm on a Sunday, where businesses can tweet @TheoPaphitis using #SBS and describe their business, in the hope of being pick as one of the lucky 6 who get retweeted that week by Theo.  However searching for this hashtag will also give results for SBSnews.

What Hashtags do you use regularly and would recommend to other people?

Want to learn more about how to use Twitter to promote your business, then take a look at my 30 days to Twitter Success course

Twitter Basics Part 1 – Profile

Benefits to a complete Twitter Profile

 

Twitter is a great way to network and promote your business, however to do this efficiently and effectively you need to know certain Twitter hints and tips.  Lots of businesses start out on Twitter, some get Twitter and take to it like a duck to water.  Other businesses don’t get it and give up, because they don’t get any interaction and can’t see the point.  I want to help more businesses understand how Twitter works, so today I will explain why you need to complete your Twitter Profile.

Your Twitter Profile and your tweets are what people see and what helps them to decide whether to follow you or not.  Your profile consists of your profile picture, a header image and your bio.  If you don’t upload a profile picture, your avatar will be an egg, most people don’t follow users with an egg as their profile image.  Your profile picture should be the same across all your social media sites and should not change.  Some people use their logo and some people use a picture of themselves.  The other part to your profile is your Bio which is a maximum of 160 characters, don’t waste characters putting a website as you can add that separately.

Here is my bio from my Social Media Lincs account.

Social Media Lincs Twitter Profile

In my bio I mention what I do and how I can help you.  I use keywords that people might search for, as another reason to complete your profile is that Twitter uses the words in your bio in it’s search facility.

Here is a made up example of a bio that wouldn’t be great for helping your business to be found.

“We have been selling top quality, affordable homeware since 1990. Please follow us to find out about our new products & events.”

The above bio wouldn’t get me following you and it isn’t great for being found in search.  A better bio would include names of brands you sell or the products you sell.

In this video I show you how to edit your Twitter profile and why it is important to have a good bio on Twitter

 

If you have found this useful please share it with your friends and followers.

This post was updated on 13th May 2015.

To learn how to use Twitter to promote your business, join my 30 days to Twitter Success course.