Tag Archives: social media tips

Pinterest – Pinning a picture from Facebook & linking it back to Facebook

I love Facebook, there is so much fantastic content that is shared there and anyone that follows me will know I love my positive quotes.  I also love Pinterest, one of the many reasons I love Pinterest is that it is a great place to save and organise all the amazing pictures and quotes that I find.  However as some of you may realise you can’t pin directly from Facebook using the Pin It button, but you can add a pin manually and link it back to the place where you found it on Facebook.  It is a little tricky but I am a fan of linking back to the source of quality content and giving credit where credit is due.  So if I can direct people back to some of the brilliant positive pages on Facebook then that is what I do.

Here is a picture and quote that I want to Pin to one of my Pinterest boards.

A quote from Facebook I want to pin

Left click on the image you want to pin so that it opens. Then right click on the picture. So that the box with the options View Image, Copy Image and Copy image location are showing. Click Copy image location.  Next go to Pinterest and click add Pin and click paste to add the location link.

Then click Find Images.  Then make sure it is going to be added to the board you want and add some information, as you can see I also tell people where I have pinned it from.

Click pin it and it will appear on your board, however at this point it won’t be linked to where you found it on Facebook.  To do that you need to click Edit.

This is where it gets tricky.  Go back to Facebook where you have the picture open and copy the website url, which should end in theater.

Now go back to Pinterest where you have edit pin and deleted the link location that should end in jpeg and then paste in the url link from Facebook that you have just copied, then Save Pin.

Now if anyone opens and clicks on the picture it should take them to Facebook Wall Photos for that Facebook Page. So then hopefully people will look at and like the page.

Did you find this useful? Or do you know of an easier way to do this? Please leave a comment below.

Twitter Basics Part 1 – Profile

Benefits to a complete Twitter Profile

 

Twitter is a great way to network and promote your business, however to do this efficiently and effectively you need to know certain Twitter hints and tips.  Lots of businesses start out on Twitter, some get Twitter and take to it like a duck to water.  Other businesses don’t get it and give up, because they don’t get any interaction and can’t see the point.  I want to help more businesses understand how Twitter works, so today I will explain why you need to complete your Twitter Profile.

Your Twitter Profile and your tweets are what people see and what helps them to decide whether to follow you or not.  Your profile consists of your profile picture, a header image and your bio.  If you don’t upload a profile picture, your avatar will be an egg, most people don’t follow users with an egg as their profile image.  Your profile picture should be the same across all your social media sites and should not change.  Some people use their logo and some people use a picture of themselves.  The other part to your profile is your Bio which is a maximum of 160 characters, don’t waste characters putting a website as you can add that separately.

Here is my bio from my Social Media Lincs account.

Social Media Lincs Twitter Profile

In my bio I mention what I do and how I can help you.  I use keywords that people might search for, as another reason to complete your profile is that Twitter uses the words in your bio in it’s search facility.

Here is a made up example of a bio that wouldn’t be great for helping your business to be found.

“We have been selling top quality, affordable homeware since 1990. Please follow us to find out about our new products & events.”

The above bio wouldn’t get me following you and it isn’t great for being found in search.  A better bio would include names of brands you sell or the products you sell.

In this video I show you how to edit your Twitter profile and why it is important to have a good bio on Twitter

 

If you have found this useful please share it with your friends and followers.

This post was updated on 13th May 2015.

To learn how to use Twitter to promote your business, join my 30 days to Twitter Success course.

LinkedIn Profile Tips #1 Websites Section

If you are a Business that works mainly with other businesses you should be on LinkedIn, but is your LinkedIn Profile as good as it could be.  On your profile you can add links to 3 websites, make sure you use all these links, even if you only have one website and don’t just leave them saying Company Website.  You can use these links to direct people to where you want them to go on your website. So here is how to change your website links from Company Website to something that tells people about what you do.

From this

To this

As you can see from the bottom Screen Shot, it tells the prospective client what they will find on your website. If you have only one website direct them to facebook as well or direct them to different pages of your website.

So here is how to edit your profile so that your websites section stands out more:

1) Go to Profile on the Linked In menu across the top of the page and click Edit Profile

2) Then scroll down to where it says Company Website or Blog and click Edit

Next click on the arrow next to Company Website or Blog and choose Other.

Then where it says Website Title, type in what you want that website or page to be described as using keywords.

Then click Save at the bottom of the page and your website section should then be personalised for your business.

Keep following my blog for more hints and tips on using LinkedIn for your business.

Please let me know whether you found this post useful by commenting below.

 

Social Media – What’s it all about?

Okay so we all know social media is a great inexpensive marketing tool, because so many blogs and articles tell us so.

Is your business missing out because you aren’t being Social Media Savvy? Etc Etc.

But what happens if you don’t know your Twitter from your Facebook or your Linked in from your Google +, to organise and run a successful social media campaign you need to understand the different social media platforms and social media generally. I have seen lots of business that have obviously been told they need to be on Facebook or Twitter, so they have dutifully set up accounts, but then when you look at their pages it is obvious they don’t understand social media.

The 3 magic keys to social media

1) Be generous with content and sharing

To build trust on social media sites you need to be generous with some of the information you have and share it with people. The idea is people see you as someone that is worth liking or following because you give out and share good content. You are an expert who shares good, interesting, informative, useful and sometimes funny content. Also be generous in Retweeting other peoples useful information and links, people will value that and might be more likely to retweet or share a link or something of yours at a later date.

2) Interaction

Social media is about building trusted relationships with people and interaction is the basis of any relationship. You scratch my back and I’ll scratch yours as the saying goes. But where do you start, interaction can be as simple as thanking someone for retweeting a tweet or joining in on a conversation that you have a genuine interest in. In social media you want as much interaction with as many people as possible. So put positive and useful comments on peoples blogs or facebook pages, like peoples pages and follow people you find interesting. Quality interaction takes time and thought, but is also good fun and you never know where it might lead.  Quality interaction is not putting promotional blurbs on peoples facebook pages in the hope they will like you or that their friends will like you.

Interaction is not a numbers game, when I started out Tweeting and also looking at other peoples business pages on Facebook, the first thing I noticed were the numbers, wow they have 100’s or thousands of followers or likes they must be really good. How wrong I was! Yes to the untrained eye this looks good, but if your followers don’t like and share your content they won’t end up seeing many of your new posts. It is far more useful to have 10 or 20 loyal fans or followers that like what you have to say and regularly share your information than 100’s who have only ever been to your page once and liked it in the hope that you will like them.

3) Always be professional and positive

When using Social Media for business I am always professional, which for me is being polite, generous, positive and kind. I do not winge and moan about things that are going wrong in my life, that is what my best friends are for. I may mention that I am busy or have a busy schedule but my clients and prospective clients do not want to hear that I am having a bad day and especially not in detail. I also do not swear even with asterisks. People may annoy me with their comments but I always reply in a polite and constructive manner. With Social Media always remember that when you press post or share whatever you have written is in the public domain.

So basically successful social media, takes time, thought and quite a lot of work but it is worth it and is a great way to network, find information and prospective clients and you can also have fun with it along the way.

I hope this post has been useful. Do you agree with me? What are your keys to successful Social Media? Please let me know by leaving a comment.