Tag Archives: Twitter

Top 5 reasons for using Social Media Marketing to promote your local business

Are you using Social Media Marketing to promote your local business?

  • Do you have an independent shop or business on a high street of a town or village in the UK?
  • Do you want more people to come through the door of your shop or restaurant?
  • Do you have a business that serves local businesses?
  • Do you want an affordable way to market your business?

Lots of bricks and mortar businesses don’t have a good presence on social media and are missing a great way to get people to know about their business and to buy from them.  Whether it is because they think social media is only worth doing if you have a website or maybe they are too busy in their business to get the proper training.

There are many benefits of using social media marketing to promote your business, which I cover in another blog post What is Social Media Marketing? However, here are my top 5 reasons why your local business should be using social media marketing as part of your marketing strategy:

1) Social media helps you get found online

If you haven’t got a website then having good profiles on social media sites like Facebook and Twitter will help people find your business, when they search for businesses similar to yours online.  If you have a website you can use social media sites to direct traffic back to your website.  Also when people search for your business online your social media profiles will appear as well as your website.

2) Use a business Facebook Page as your main online presence

Following on from my first point, if you don’t have a website you can use a Facebook business page to provide information you might have on a website such as contact details, opening times, special events that you are hosting etc.  Although I would always advise people to have their own website as that is where you have control of what you want to achieve online.

3) Tell people what products you stock

A well thought out Facebook page with good quality images of the products you sell or services you provide will communicate to prospective clients what you do.

Recently I was going into local businesses doing a leaflet drop and telling business owners about my business.  In the village that I was doing the leaflet drop there was a small health food shop, that I often walked past thinking I must pop in there one day, when I have time.  When I popped into this health food shop to tell them about my business, I found out that they stocked products I usually bought online, because I hadn’t found any other local Health Food shops that stocked them.  If this shop had a Facebook page and had a logo in the window saying they were on Facebook, I would have followed their page and found this out a lot sooner.

4) Keep loyal customers up to date

Facebook and Twitter are great tools for keeping your business in the mind of loyal customers, as long as your content is high quality and relevant to your customers they will love seeing your updates appear in their timeline.

5) Allow loyal customers to recommend you to their friends

One of the biggest advantages of social media is that happy loyal customers can easily tell their friends and family about your great business and products.

Another bonus to using social media marketing for your business is that it is highly likely that your competitors might not be using social media yet.

However, before you set up a Facebook page and Twitter profile for your business, I would advice you to get some quality training from a social media consultant like myself, as training from an expert will help you get quicker results from your social media marketing.   Also working with a social media consultant to formulate a social media marketing strategy for your business will help you save time, enable you to measure how well your social media is performing and whether it is getting the results you want for your business.

I also help my clients to think how their clients might search for what their business provides and give ideas on what content those clients might find useful and engage with.

Are you a bricks and mortar business that gets good results with social media marketing?  If you are a hotel or B and B you might find my post about using social media to promote your holiday accommodation useful.

My 5 Top Tips for Building a Twitter Following that Interact with you

My 5 top tips for building a Twitter following that interact with you

Building an engaged followers on Twitter

 

What is the difference between engaged followers on Twitter and followers on Twitter?  It can be the difference between being successful and getting results or just having an account on Twitter.  Anyone can increase the number of followers they have on Twitter easily (just go and follow other accounts) without paying money for a 1,000 followers, never ever do this as it is a waste of money and can do more harm than good.  Engaged users will interact with you either by retweeting your tweets or having a conversation with you, this will get you and your tweets seen by more people.  Also if you are seen to be chatting with people on Twitter it is more likely that other people will start conversations with you.  So here are my 5 top tips for building an engaged Twitter Following.

1) Complete your Twitter profile

Completing your Twitter profile is very important, so important that I have written a separate blog post all about it, Twitter Basics Part 1 – Profile.  Your profile should have a picture that is same as on other social media sites and the written bio which is 160 characters should include keywords that people might search for when looking for your services.  A header image that is either relevant to your business or tells people more about your business helps you stand out.  You need to give people information so they can easily decide that you are someone interesting to follow or that they already know you.

2) Follow other Twitter users that are active on Twitter

Follow other active Twitter users that you find interesting and that engage with people on Twitter.  If you only follow accounts that broadcast on Twitter, it is unlikely that they will see your tweets never mind interact with you.

3) Start a conversation

Rather than just following someone, start a conversation with them either about something they mention in their profile or something that they have tweeted about.  For example I might start a conversation with someone, who like me, mentions in their profile they like Dr Who.  If the recent Dr Who series is running I might ask what they thought to the latest episode or if not I might ask something more general like who is their favourite Dr.  This shows I have read their bio and we have something in common.

4) Get involved in a local networking hour hashtag

Find your local county networking hour hashtag and start chatting to people that are also using the hashtag or find a hashtag that is relevant to your business like #weddinghour and get involved in the conversation.  Don’t just tweet promotional tweets about what you do but have conversations with people and retweet relevant tweets.  Always check the etiquette for the hashtag, telling people in a tweet that you are new to the networking hour and asking if there is anything you need to know is a good way to start.  Then follow people from the networking hour and follow back anyone that follows you.

5) Share great relevant content in your tweets

Sharing great relevant content will get people following you, as we all like to follow people that share great content especially if it is relevant to what we are interested in.  Share a mixture of your own content along with retweeting other “expert’s” content and business’s content that you think your followers will be interested in.

What makes you engage with other Twitter users?

If you found this post useful or want to know more about how I get great results with Twitter check out my 30 days to Twitter Success.

Twitter Tutorial – How to Tweet

Twitter for beginners – How to Tweet

Twitter is a great tool for marketing your business, however lots of businesses set up a Twitter account and then don’t learn how to use Twitter effectively.  If you haven’t used Twitter for a while, when you log back into your account it is highly likely that things have changed, so you need to re-learn how to do certain things.

In this short video I show you the different ways to write and send a Tweet.  I also give some advice on what to Tweet about, as people often say they don’t know what to tweet.

If you have found this video useful, then check out my 30 days to Twitter Success course that will help you spend less time on Twitter and get better results.

What is a Hashtag & how to use them on Twitter?

How to use Hashtags on Twitter

What is a Hashtag?

If you search “What is a Hashtag?” on Google this is what you get

hashtag
ˈhaʃtaɡ/
noun
  1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
    “spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

In simple terms this is what a Hashtag is but where people get confused is that you can use Hashtags in different ways.

Using the # (hash) sign to tag a word started out on Twitter in 2007 and was actually suggested by a Twitter user Chris Messina as a way to group tweets, it took a while to take off but now hashtags are all over Twitter and other Social Media Sites too.

Hashtags are basically a word or words that have the # sign at the start, they are often used for networking hours and chats so that people involved in the conversations can see what other people also taking part in the hour are tweeting about.  Here in Lincolnshire 2 popular hashtags are #LincsHour on a Monday evening between 8-9pm and #LincsConnect which can be used anytime.  Notice there is no space between the words, this is significant as if you use a space the only word that is tagged is the first word, so both hashtags would be #Lincs Hour rather than #LincsHour and #Lincs Connect rather than #LincsConnect.  If you put a hashtag into the search box on Twitter then a selection of Tweets with that hashtag in will be shown to you.

Searching a hashtag

How to use Hashtags?

As mentioned Hashtags are used for grouping tweets on networking hours, they are also used by TV programmes to encourage viewers to tweet while watching such as #SCD for Strictly Come Dancing or #TheVoice or whatever TV programmes you are interested in.

Hashtags can be used for events such as conferences, where a hashtag will be used to promote the event before it takes place and then also during the event by speakers, exhibitors and attendees.

Current affairs also have hashtags associated with them as this is something that people are interested in following and tweeting about.

You can create your own Hashtag just make sure it isn’t being used by anyone else, however if you are just starting out using Hashtags it makes more sense to use existing popular tags in your business or location.

Don’t over use Hashtags in a tweet, 2 hashtags per tweet is enough.

If you would like to read more about How to use Hashtags check out Mashable’s post

Popular Hashtags you might see

#FF or #FollowFriday I think this was the first hashtag I came across, the idea is you give a shoutout to people you think are worth following.

#LincsConnect This is for Lincolnshire people, businesses and charities and the idea is that people using it retweet other people’s tweets to help promote each other.

#SBS stands for Small Business Sunday and is a competition run by Theo Paphitis between 5pm-7.30pm on a Sunday, where businesses can tweet @TheoPaphitis using #SBS and describe their business, in the hope of being pick as one of the lucky 6 who get retweeted that week by Theo.  However searching for this hashtag will also give results for SBSnews.

What Hashtags do you use regularly and would recommend to other people?

Want to learn more about how to use Twitter to promote your business, then take a look at my 30 days to Twitter Success course

What do your Tweets say about your business?

What-do-your-tweets-say-about-your-business

Do you ever take a look at your Twitter feed?

Often when you are running a business you are so busy tweeting, you forget to check what your Twitter feed looks like to your ideal clients.  You might come across someone else’s profile and think they do too much retweeting or promotional tweeting but when was the last time you went to the Me section on Twitter and checked what your series of Tweets look like.

Is it balanced?

Is there a mix of retweets, promotional tweets (about your business), engaging tweets (where you are offering help or replying to tweets) or is there more of one type of tweet than another?

Check that you aren’t making these mistakes:

Too many promotional tweets

People don’t like to be constantly sold to on Social Media, share other people’s content that will be of interest to your ideal clients.

Too many Retweets

You share lots of great information as retweets but your own tweets get lost or you forget to tweet about your business.  If someone retweets something of mine I like to repay the favour and retweet something of theirs, but sometimes this is difficult if an account Retweets lots.

Boring or irrelevant tweets

Are you tweeting boring tweets because you can’t think of anything to tweet?  Do you feel the need to tweet what you had for breakfast?  Are your tweets relevant to your ideal clients?  Or are you tweeting to much personal information?  Think about what value your tweet gives to a prospective customer.

Being unprofessional or too negative

Do you make comments about a terrible demanding client that has annoyed you?  Are your tweets too negative?  Do you moan about your personal life on Twitter?

These are some things that might affect how people perceive you and your business via your tweets, however you need to decide what is appropriate for you, as a business person, to share.  It might be that you have a following built around a grumpy persona who complains about different things.  Or that you are a mummy blogger who writes about post natal depression or a particular disease you suffer from.  However, it is generally a good idea not to share anything you wouldn’t be happy sharing if you were at a networking event.

I hope you found this useful, if so please share it or pin it.  If you would like some training on how to use Social Media more effectively or help on producing a Social Media Strategy then get in touch.

 

 

Online and in person Networking in Lincolnshire with Lincs Connect

Networking with Lincs Connect

LincsConnect-Twitter

When you are starting out on Twitter it is sometimes difficult to get going with it, especially if you aren’t getting anyone retweeting your tweets or chatting with you.  Finding a local Twitter networking group with other local businesses and people to tweet with is very useful.  Networking hours are good but can sometimes be full of self promoting automated tweets rather than people chatting and retweeting.  Also it maybe difficult to attend if the hour clashes with other commitments, so using a hashtag such as #LincsConnect, which is 24/7 is a great alternative.

Lincs Connect started out on Twitter and the idea is to follow @LincsConnect then use #LincsConnect in your tweets and some people will retweet your tweets.  If you retweet other peoples tweets with #LincsConnect in then you are more likely to get retweets and people are more likely to chat with you.  Below you can see that these tweets have been retweeted.

LincsConnect-TweetsLincs Connect has now expanded and has a monthly networking meeting at the Petwood Hotel, Woodhall Spa, usually on the first Friday of the month from 5.30pm.  However this month it is on the 11th of July at The Petwood 5.30pm onwards.  It is a really friendly group and helps you get to know the people behind the Twitter names and build relationships with those people.  It is also good fun and we have a laugh.

There is a great mix of people that attend and support Lincs Connect from small businesses like myself, to volunteers from various Lincolnshire charities, crafters and bloggers.  Some people have lots of followers on Twitter and some are fairly new to Twitter.  So here is a bit more about some of the great tweeters that attend:

Mandarin-Leisure

Mandarin Leisure

 

@MANDARINLEISURE Martin knows a lot of people and is a great supporter of Lincs Connect regularly attending the meetings and retweeting people’s tweets.

Maple-Tree-Cottage-Southrey

Maple Tree Cottage Southrey

 

 

 

 

The lovely Ann @SouthreyCottage is a keen gardener and tweets about what is going on around Lincoln.

 

Lives-HQ-Lincolnshire

Lives HQ

 

 

@LivesHQ regularly attends the Lincs Connect meetings if he isn’t busy around the county saving lives.

Aggie-Moore-Twitter

 

 

 

@AggieMoore is a very busy lady also tweeting for @WoodhallSpaShow, a keen photographer and baker of yummy cakes, regular #LincsConnect & #clubhectare tweeter

 

The-Manor-House-B&B

 

 

@themanorhousebb Christ is a generous and positive retweeter, great supporter of farming and Lincolnshire #clubhectare #LincsConnect & #LincsHour

 

 

Other lovely people you might meet at a Lincs Connect meeting are:

  • @RuralPics – James a rural farming and agricultural photographer
  • @suddenadultdeat – Teresa a dedicated volunteer and mum raising money and awareness about Sudden Adult Death
  • @WoodhallSpa1 – Country Girl Katie lovely local with her finger on the pulse of what is happening in Woodhall Spa
  • @GaryBosworth – Horse behaviour expert
  • @SamCollins100 – lovely lady who makes fantastic vintage button necklaces
  • @thelocalprinter – Woodhall Printer Michael can help you with your business stationary and much more
  • @pmountainmbe – Pauline a lady who is passionate about helping Lincolnshire carers
  • @GinzandTonic – Gini a poet blogging on WordPress for a year or more?
  • @CVleaflets – Leaflet distributer based in Lincoln covering the whole of the East Midlands
  • @Sunshinecoach – Wendy Tomlinson who can help you live the life you want

There are lots of other lovely people that attend and you don’t have to be on Twitter to come along and network.  So why not join in the conversation at #LincsConnect on Twitter and pop along to The Petwood Hotel, Woodhall Spa on Friday 11th July 5.30pm, for a drink and a chat.  Lincs Connect putting the Social into Social Media.

Why can’t I follow any more Twitter Accounts when I am following 2001 accounts

Twitter Followers/Following

How to prevent an uneven ratio of Following to Followers on Twitter

When you are starting out on Twitter, following 2001 other accounts on Twitter, seems something you don’t need to think about, however if you try to keep your folllowing/follower ratio roughly 1:1 it will save you time later on.  Here are the magic numbers that Twitter has set to stop spammers, once you are following 2001 people on Twitter you won’t be able to follow anyone else until you have 1819 followers and then after that you can only follow 10% more people than are following you.

For example if you have 2,000 followers you will be able to follow upto 2,200 people.

Here is what Twitter says about following limits

How can you keep a ratio of 1:1

  • Firstly make sure your profile is up to date with a picture and good bio describing you and what you tweet about, this will help people to see you as a real person/business not a spammer, so more people are likely to follow you back.
  • Start by following people you already know and who know you
  • Follow and engage with people on networking hours, such as #Lincshour or #Womeninbiz, by following and engaging with people that are active on Twitter you will quickly build a friendly network of followers that will engage with you and may retweet your tweets.
  • Being seen to be actively involved in conversations on Twitter will also help you to be seen by others and show you as someone that is friendly and approachable rather than someone who is only their to promote themselves.
  • Follow people who are interested in similiar things to you.

When starting out on Twitter alot of people get involved in follow back events, I’ll follow you in the hope you will follow me.  This is okay if all you care about are the number of followers you have, however it doesn’t build a network of interested and engaged followers.

In 2014 I will be launching my Social Media Online Training course, which will train people to use Twitter & Pinterest to grow their business by building a community of engaged followers that love what you do and share it with their community.  Sign up to my email newsletter to find out more and be able to join at a incredible price only available to my newsletter subscribers.

If you have found this useful please share it with your community.

How to be Famous on Twitter by Deborah Lee at WiRE Lincoln

I have recently started doing more in person networking and on Monday went to my second WiRE Lincoln networking meeting at the Epic Centre at the Lincolnshire Showground.  I made the effort to go even though I had lots on that day, as Deborah Lee  was talking about Twitter, 3 steps to Social Media Fame.

Deborah Lee

Deborah Lee

I have been following @debsylee about as long as I have been on Twitter with my first account @GreenAspiration mainly due to the fact she was based in Lincolnshire and looked to be using Twitter regularly.  She kindly followed me back, which when you are starting out on Twitter means a lot.  At present Deborah has 140,000 Followers and earlier this year was included in the Forbes Top 20 Women Social Media Influencer List 2013 followed by the Forbes Top 50 Social Media Influencers 2013 (men and women).  Deborah started out on Twitter in May 2009 and attributes her success on Twitter to being consistent, authentic, helpful, generous and positive, and focusing on quality engagement. In Deborah’s opinion numbers do matter and believes she would not have been in the Forbes list if she had only 4,000 followers, however you also need quality engagement and to communicate with other Twitter users.  I also believe you have to share quality content, which Deborah does in her Tweets and on her blog.  Some more of Deborah’s tips include:

  • Know why you are on Twitter and in Deborah’s opinion that should be to achieve fame in your field of expertise, so show that you are knowledgeable and good at what you do.
  • Allocate time to Twitter every day and be consistent with when you are on Twitter, same time everyday.
  • Do not expect overnight success
  • Focus on the connections that you make
  • Profiles are everything so put effort into writing yours and have a professional photo taken
  • Never get drawn into online arguments
  • Aim high – don’t limit yourself
  • Be sassy
  • Follow back, unless the account looks like a spammer, you never know who is going to want to work with you or who will retweet you.

Find out more information about Deborah Lee on her blog and website.

debsylee.com – blog  deborahleeofficial.com – online training

There were other fantastic business women at the networking meeting including:

  • Sarah Ray, who is Listers new Fleet Manager
  • Naomi Jane Johnson, who runs Purrfectly Social and is a Wikaniko consultant
  • Mel Downing who is a homeopath and helps dogs with behavioural problems
  • Julie Bailey from Andrew & Co Solicitors, who is head of the Family Team
  • Lorraine Bellis of Bellis Perennis, who trains people how to grow their own veg
  • Sandra Bird of An Shen Acupuncture helping people to feel better
  • Rebecca Smith from Working Links who helps people get into work.
  • Zoe of Epix Media Ltd for business videos especially timelapse
  • Emma McDaid- Smith of My Live Well World who offers flexible working opportunities based around selling Aloe vera and bee hive products
  • Rachel Linstead of Firecracker, a business improvement specialist and nutritional therapist.
  • And me Jackie Elton of Social Media Lincs and Green Aspirations selling environmental and ethical gifts.

I love networking, especially as you can get to know people and their businesses.  Do you prefer to network in person or online?

If you like to network in person and live in Lincolnshire why not come to the next WiRE Lincoln meeting on Monday 19th August 10am – 12pm at the Epic Centre on the Lincolnshire Showground nr Lincoln.

 

 

An Introduction to Using Social Media to Promote your Business

Social Media is a fantastic affordable way to promote your business and interact with your customers, on the Thursday 23rd August from 9.30am till 4.00pm I will be hosting a social media workshop at the Red Lion Quarter, Spalding.

The workshop will explain the basics of Facebook, Twitter, LinkedIn, Google + and Pinterest.  It will help you to decide which Social Media site is best for you and your business.  Here are some of the topics that will be covered:

  • Facebook – the difference between profiles, pages and groups
  • Twitter – how to build followers, who love what you do and will Retweet your Tweets
  • LinkedIn – How to make your profile stand out
  • Pinterest – How to use Pinterest to drive traffic to your site
  • Google + – The one for the boys.
  • QR codes – How to generate them and how to use them.

Antonia Bates is a jewellery designer and mum who started out on Twitter February 2012

4 months later with some advice from me and a lot of work on Antonia’s part putting into place my recommendations.

Follow Antonia @abb73 on Twitter or have a look at some of her designs AB Designs on Etsy

To help Antonia on her way I retweet some of her inital tweets to my followers (over 1000) and introduced her to some of my contacts on Social Media that I thought would be useful to her.  A big part of her success on Social Media is that she interacts with people and also recommends people that she thinks might be of interest to her followers.

Here are a few of the things that I do to help my clients:

  • I follow them on all the Social Media sites that they are on
  • I retweet some of their tweets (I have over a 1000 followers on Twitter)
  • I mention them in #ff on Twitter
  • I share their post on Facebook
  • I pin images of their products on to my Pinterest boards
  • if I know people that would be useful to my clients I introduce them

So if you would like to see how I use Social Media to promote my business and the businesses of my clients then book on to this workshop.  It is the only time I will do a workshop like this at this price.

As an added bonus, all attendees will get £5 off any of my future workshops.

The workshop is limited to 20 places and as an introductory offer for those people that have never worked with me before it is amazing value at only £20 (not including lunch). To book a place please contact me via the Contact page.  I look forward to meeting you in the future and doing work with you.

If you would like to find out a little more about my Social Media experience then have a look at the About Me Section.

 

5 things to tweet about!

When you are starting out on Twitter one of the most common questions that people ask is, “What should I tweet about?” To start with you wonder whether anyone will be interested in what you have to say. These ideas can be used for Twitter but can also be used for updating your status on Facebook and Google +.

Firstly ask yourself why you are using Twitter? The answer should be, to create relationships with business contacts or customers. Keep this in mind when you are tweeting. You also want to be interesting, informative or helpful so that people follow you.

Top 5 things to tweet about?

1)     Say a friendly hello

If you have followed someone and you want to start interacting with them, send them a friendly hello tweet.

2)      An interesting blog post

If you have a blog then you can promote your own posts. Or you can share blog posts or other links that you have found informative or useful.

3)      A link to a video

This could be a How to Tutorial, a music video, a video you have done or a funny video you have found on YouTube.

4)      Retweet a tweet

If someone has written a tweet you like or agree with Retweet it. Or if someone has mentioned you in a tweet saying how great you are, then Retweet it.

5)      Thank you for the follow

If you want to interact with someone, thank them for following you.

What do you tweet about?