The basics of an All Star LinkedIn Profile
LinkedIn is a great social media site for business people, especially if your ideal clients are business owners. Some people think of LinkedIn as just an online CV but it is far more powerful than that, it can be used to connect and have conversations with the decision makers in businesses. I use LinkedIn to connect with people I have met at networking events and stay in contact between networking events. Also if you are an employee it can be a great way to find a new job.
To get LinkedIn to work for your business you need to have a great profile and have all the basics in place, so that when you send connection invitations and people look at your profile they see you as a professional and expert in your field, not someone who is just on LinkedIn. You also need to use LinkedIn in the correct way, LinkedIn isn’t Facebook for business, the content you share on LinkedIn should be high quality and relevant to the field you work in.
Basics of a LinkedIn Profile
This should be a recent professional head and shoulders photograph, not a selfie taken in the bathroom. The photo should be an accurate representation of you now, so that when someone meets you they recognise you. If you can’t afford a professional headshot then ask friends to see if any of them are good at taking pictures or ask at a local college to see if any of the students would be able to help.
The headline is very important and is 110 characters, this should tell people what you do and how you help your clients, owner/director at my business name is not the best use of those 110 characters. Ensure you use keywords that your ideal clients will be searching for when looking for the services you offer.
The summary should expand on what you put in your headline and be used to tell people how you help your clients and what key skills and experience you have. You can add images and video to your profile in the summary section to give more information and break up the text.
In the experience section list relevant positions and jobs starting out with your current business and then following on with previous jobs and companies that you have worked for. Under each position list key skills and achievements for that job, you can add images and video for each job as well.
5) Skills and endorsements
In this area you can list your main skills and your connections can then leave an endorsement for those skills they have experience of. Some people leave endorsements for people in the hope that people will return the favour. Although I think there is more significance in people giving you a recommendation, it still looks good if you have a number of endorsements from people, also by giving endorsements your picture will be seen as an endorsement on the profile of the person you endorsed.
Getting these 5 basic elements of your profile looking good will mean your profile will look professional when people visit it and people should want to connect with you. If you want help developing your LinkedIn profile and creating a strategy to get leads from LinkedIn, please get in touch.