Top 5 reasons for using Social Media Marketing to promote your local business

Are you using Social Media Marketing to promote your local business?

  • Do you have an independent shop or business on a high street of a town or village in the UK?
  • Do you want more people to come through the door of your shop or restaurant?
  • Do you have a business that serves local businesses?
  • Do you want an affordable way to market your business?

Lots of bricks and mortar businesses don’t have a good presence on social media and are missing a great way to get people to know about their business and to buy from them.  Whether it is because they think social media is only worth doing if you have a website or maybe they are too busy in their business to get the proper training.

There are many benefits of using social media marketing to promote your business, which I cover in another blog post What is Social Media Marketing? However, here are my top 5 reasons why your local business should be using social media marketing as part of your marketing strategy:

1) Social media helps you get found online

If you haven’t got a website then having good profiles on social media sites like Facebook and Twitter will help people find your business, when they search for businesses similar to yours online.  If you have a website you can use social media sites to direct traffic back to your website.  Also when people search for your business online your social media profiles will appear as well as your website.

2) Use a business Facebook Page as your main online presence

Following on from my first point, if you don’t have a website you can use a Facebook business page to provide information you might have on a website such as contact details, opening times, special events that you are hosting etc.  Although I would always advise people to have their own website as that is where you have control of what you want to achieve online.

3) Tell people what products you stock

A well thought out Facebook page with good quality images of the products you sell or services you provide will communicate to prospective clients what you do.

Recently I was going into local businesses doing a leaflet drop and telling business owners about my business.  In the village that I was doing the leaflet drop there was a small health food shop, that I often walked past thinking I must pop in there one day, when I have time.  When I popped into this health food shop to tell them about my business, I found out that they stocked products I usually bought online, because I hadn’t found any other local Health Food shops that stocked them.  If this shop had a Facebook page and had a logo in the window saying they were on Facebook, I would have followed their page and found this out a lot sooner.

4) Keep loyal customers up to date

Facebook and Twitter are great tools for keeping your business in the mind of loyal customers, as long as your content is high quality and relevant to your customers they will love seeing your updates appear in their timeline.

5) Allow loyal customers to recommend you to their friends

One of the biggest advantages of social media is that happy loyal customers can easily tell their friends and family about your great business and products.

Another bonus to using social media marketing for your business is that it is highly likely that your competitors might not be using social media yet.

However, before you set up a Facebook page and Twitter profile for your business, I would advice you to get some quality training from a social media consultant like myself, as training from an expert will help you get quicker results from your social media marketing.   Also working with a social media consultant to formulate a social media marketing strategy for your business will help you save time, enable you to measure how well your social media is performing and whether it is getting the results you want for your business.

I also help my clients to think how their clients might search for what their business provides and give ideas on what content those clients might find useful and engage with.

Are you a bricks and mortar business that gets good results with social media marketing?  If you are a hotel or B and B you might find my post about using social media to promote your holiday accommodation useful.

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